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The Future of Purpose-Driven Branding by David Aaker and Varsha Jain, Wiley, India, 2023. Pages: 270, Rs. 690/-


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1 Assistant Professor, Marketing, FORE School of Management, New Delhi, India
     

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  • The Future of Purpose-Driven Branding by David Aaker and Varsha Jain, Wiley, India, 2023. Pages: 270, Rs. 690/-

Abstract Views: 271  |  PDF Views: 0

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Pramod Chandra
Assistant Professor, Marketing, FORE School of Management, New Delhi, India

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