Table of Contents
Vol 3, No 1 (2018)
Open Access
Subscription Access
Articles
| Association and Correlation Between the Independent Variables and Buying of Consumer Goods:A Study with Reference to Rural Market of Shivamogga District, Karnataka | ||
| H. S. Prakash | ||
| Vol 3, No 1 (2018), Pagination: 1-7 | ||
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Abstract Views: 407 | PDF Views: 0 | |
| Impact of Demographics on Customer Satisfaction in Online Banking | ||
| D. Vijayalakshmi, M.V. Rajasekhar | ||
| Vol 3, No 1 (2018), Pagination: 8-19 | ||
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Abstract Views: 316 | PDF Views: 0 | |
| An Experimental Investigation of Effects of Media Type and Plot Connection on Brand Placement Effectiveness | ||
| Murtaza Hassan Itoo, Komal Nagar | ||
| Vol 3, No 1 (2018), Pagination: 20-32 | ||
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Abstract Views: 446 | PDF Views: 1 | |
| Cause-And-Effect Relationship Between Service Quality Perception and Patient’s Satisfaction With Special Reference to Private Diabetic Clinics | ||
| Kamakshaiah Musunuru, Venugopal Reddi | ||
| Vol 3, No 1 (2018), Pagination: 33-42 | ||
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Abstract Views: 369 | PDF Views: 0 | |
| A Methodology to Measure Brand and Consumer’s Personality Congruence:A Study on Wristwatch Brands | ||
| Saugat Ghosh | ||
| Vol 3, No 1 (2018), Pagination: 43-55 | ||
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Abstract Views: 409 | PDF Views: 0 | |