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A Study of CSR Initiative of CybageAsha(Rural Upliftment) with Special Reference to ‘Toilets’ under the Project Category - ‘Sanitation’ in Various Villages of Pune District


Affiliations
1 Indira School of Business Studies, Pune, Maharashtra, India
 

The aim of the study is to assess the CSR projects of Cybage (Rural Upliftment Vertical) and to gauge the impact of the CSR initiatives under the aegis of CybageAsha, alongside their gap analysis. The Project category ‘Sanitation’ has two sub projects i.e., Drainage and Toilets. This paper focuses on work done with respect to Toilets in various villages in Pune District. Data was collected through the beneficiaries of Toilet Project by Survey method. It is found that the villagers are quite satisfied with Toilet Construction work under sanitation project of Cybage. Sanitation projects have helped them to save time and live a better lifestyle but there is a need to spread awareness among villagers about the importance of using toilets.


Keywords

Cybage, Impact and Gap Analysis, Sanitation, Toilets, CSR.
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  • International Organization for Standardization (ISO). ISO 26000 standards on Corporate Social Responsibility.

  • ISO 26000 standards on Corporate Social Responsibility. (n.d.). CSR and Sustainable Developments Committments media Platform. Retrieved from e-csr: https://e-csr.net/definitions/csr-definition/#official-definitions-of-csr

  • Kaur, S. and Tandon, N. (2017), “The Role of Corporate Social Responsibility in India”, Research Journal of Commerce & Behavioural Research.

  • KPMG. (2017). India’s CSR Reporting Survey. KPMG.

  • PWC. (2013). Handbook on Corporate Social Responsibility in India.

  • Silpa.G, Ramana, D., and Reddy, T. (2017), “Corporate Social Responsibility of Indian IT Companies- A Study on CSR Activities of Select Companies”, International Journal of Latest Technology in Engineering, Management & Applied Science (IJLTEMAS), pp. 18-21.


Abstract Views: 367

PDF Views: 108




  • A Study of CSR Initiative of CybageAsha(Rural Upliftment) with Special Reference to ‘Toilets’ under the Project Category - ‘Sanitation’ in Various Villages of Pune District

Abstract Views: 367  |  PDF Views: 108

Authors

Tanay Kurode
Indira School of Business Studies, Pune, Maharashtra, India

Abstract


The aim of the study is to assess the CSR projects of Cybage (Rural Upliftment Vertical) and to gauge the impact of the CSR initiatives under the aegis of CybageAsha, alongside their gap analysis. The Project category ‘Sanitation’ has two sub projects i.e., Drainage and Toilets. This paper focuses on work done with respect to Toilets in various villages in Pune District. Data was collected through the beneficiaries of Toilet Project by Survey method. It is found that the villagers are quite satisfied with Toilet Construction work under sanitation project of Cybage. Sanitation projects have helped them to save time and live a better lifestyle but there is a need to spread awareness among villagers about the importance of using toilets.


Keywords


Cybage, Impact and Gap Analysis, Sanitation, Toilets, CSR.

References