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Perception of Trust and Value in Banking Sector


Affiliations
1 Faculty of Management Studies, Mody Institute of Technology & Science (A Deemed University), Lakshmangarh (Rajasthan), India
2 Govt Dungar College Bikaner (Rajasthan), India
 

The objective of this paper is to find out whether trust and value enhances customer satisfaction in banking sector. Data is collected from 200 customers of banking sector in Delhi. Structural equation modeling is used for data analysis. Results show that trust and value help in enhancing customer satisfaction.

Keywords

Trust, Perceived Value, Customer Satisfaction.
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  • Perception of Trust and Value in Banking Sector

Abstract Views: 253  |  PDF Views: 111

Authors

Vinita Kaura
Faculty of Management Studies, Mody Institute of Technology & Science (A Deemed University), Lakshmangarh (Rajasthan), India
Meena Rani
Govt Dungar College Bikaner (Rajasthan), India

Abstract


The objective of this paper is to find out whether trust and value enhances customer satisfaction in banking sector. Data is collected from 200 customers of banking sector in Delhi. Structural equation modeling is used for data analysis. Results show that trust and value help in enhancing customer satisfaction.

Keywords


Trust, Perceived Value, Customer Satisfaction.

References