Vol 9, No 2 (2015)

Table of Contents

Vol 9, No 2 (2015)

Editorial

Editorial
P. G. Vijairaghavan
 Vol 9, No 2 (2015), Pagination: 3-3
ABSTRACT |  PDF Abstract Views: 359  |  PDF Views: 138

Research and Academic Papers

Antecedents of Elaboration Extent for Cause Related Marketing
Neela Mani Kanta Kota, P. Srivalli
 Vol 9, No 2 (2015), Pagination: 4-15
ABSTRACT |  PDF Abstract Views: 421  |  PDF Views: 174
Estimation of Commercial Bank's Efficiency through Data Envelopment Analysis
Ashish Varma
 Vol 9, No 2 (2015), Pagination: 16-21
ABSTRACT |  PDF Abstract Views: 337  |  PDF Views: 186
Operational Scenario of Scheduled Commercial Banks in the North-East and Rest of India
G. P. Bhandari
 Vol 9, No 2 (2015), Pagination: 22-34
ABSTRACT |  PDF Abstract Views: 395  |  PDF Views: 164
Perception of Trust and Value in Banking Sector
Vinita Kaura, Meena Rani
 Vol 9, No 2 (2015), Pagination: 35-41
ABSTRACT |  PDF Abstract Views: 353  |  PDF Views: 150
Alarming Attrition Trend in India: A Cause of Concern
D. B. Rane
 Vol 9, No 2 (2015), Pagination: 42-51
ABSTRACT |  PDF Abstract Views: 477  |  PDF Views: 181
Service Quality in Healthcare Sector in North and South Zones of Gujarat
Darshana Dave, Rina Dave
 Vol 9, No 2 (2015), Pagination: 52-64
ABSTRACT |  PDF Abstract Views: 407  |  PDF Views: 169

Book Review

Extraordinary Leadership in Australia and New Zealand: the Five Practices that Create Great Workplaces
M. S. Rao
 Vol 9, No 2 (2015), Pagination: 65-68
ABSTRACT |  PDF Abstract Views: 393  |  PDF Views: 157