Table of Contents
Vol 9, No 2 (2014)
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Editorial
| Editorial | ||
| Sulbha S. Raorane | ||
| Vol 9, No 2 (2014), Pagination: 2-2 | ||
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Articles
| A Comparative Study of Service Quality of Two Major Multiplexes in Rajkot: Application of Servqual Model | ||
| Bhumika Achhnani, Priyanka Garg | ||
| Vol 9, No 2 (2014), Pagination: 3-9 | ||
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| Study of Application of HRA in Selected Software Companies in Mumbai | ||
| Babita A. Kanojia | ||
| Vol 9, No 2 (2014), Pagination: 10-20 | ||
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| Wealth Creation in the Indian Pharmaceutical Sector an EVA Approach | ||
| Smita Jesudasan, Shakila Bolar, Pradeep Shetty | ||
| Vol 9, No 2 (2014), Pagination: 21-27 | ||
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| Success Story of General Electric-Lighting | ||
| Rahul Jaiprakash Sharma | ||
| Vol 9, No 2 (2014), Pagination: 28-31 | ||
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| MMRDA, a Move towards Civic Amenities: Dichotomy of Development and Social Justice | ||
| Sangeeta N. Pawar | ||
| Vol 9, No 2 (2014), Pagination: 32-37 | ||
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| Influence of Ex-CEO Steve Jobs's Personal Brand on Apple's Business Success | ||
| Jackson John, Ankit Shetty | ||
| Vol 9, No 2 (2014), Pagination: 38-44 | ||
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| A Perspective of Indian Corporates towards CSR for Building Sustainable Businesses | ||
| Shilpa Peswani, G. Ramesh | ||
| Vol 9, No 2 (2014), Pagination: 45-51 | ||
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Concept Paper
| Innovation at the Bottom of the Pyramid | ||
| Dipti Amburle | ||
| Vol 9, No 2 (2014), Pagination: 52-56 | ||
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Student's Paper
| An E-Multi-Sensory Brand Experience and its Effect on Consumer Behavior | ||
| Zine Nikhil Sudhakar, Shruti Shetty | ||
| Vol 9, No 2 (2014), Pagination: 57-62 | ||
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Publication By SFIMAR Faculty Members
| Publication by SFIMAR Faculty Members | ||
| Vol 9, No 2 (2014), Pagination: 63-64 | ||
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