Indian Journal of Industrial Relations: Economics & Social Dev.

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Motivation & Attitude of Generation Y in India:An Exploratory Study


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1 NITIE, Mumbai, India
     

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There is evidence in the literature that generation Y is different from the previous generations. This generation is going to be the largest pool of workforce by 2020. The purpose of the study is to understand the Generation Y attitudes and motivation towards their work and life. Data were obtained from 115 postgraduate students through an open-ended questionnaire for capturing the mindset of Generation Y. This study is among the few which explore the attitude, expectations and preferences of Generation Y through qualitative method. A better understanding of the Generation Y' attitude, expectations and preferences will be helpful for the employers to create job offerings and work environments that are more likely to engage and retain Generation Y workforce.
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  • Motivation & Attitude of Generation Y in India:An Exploratory Study

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Authors

Nidhi Bansal
NITIE, Mumbai, India
D. K. Srivastava
NITIE, Mumbai, India

Abstract


There is evidence in the literature that generation Y is different from the previous generations. This generation is going to be the largest pool of workforce by 2020. The purpose of the study is to understand the Generation Y attitudes and motivation towards their work and life. Data were obtained from 115 postgraduate students through an open-ended questionnaire for capturing the mindset of Generation Y. This study is among the few which explore the attitude, expectations and preferences of Generation Y through qualitative method. A better understanding of the Generation Y' attitude, expectations and preferences will be helpful for the employers to create job offerings and work environments that are more likely to engage and retain Generation Y workforce.

References