Organizational Identification (OID) Among Knowledge Workers in the Indian IT Industry

This study extends our understanding of organizational identification (OID) first, amongst knowledge workers and second, in the Indian context. Using grounded theory approach, in-depth interviews were conducted with IT professionals across varied roles in the Indian IT industry. Variables like wellbeing, intrinsic motivation and innovative work behavior that had not been studied in relation to OID emerged from the study. This study established the role of context and the need for substantive theory to understand OID anchored in its own context. Further it developed a model of organizational identification in the context of knowledge workers in India. The model adds several new variables to the nomological network of OID.