Impact of Employee Engagement on Organizational Citizenship Behavior: Evidence from Indian Retail Industry

Employee engagement indicates an employee’s cognitive, emotional and behavioural state towards desired organizational outcomes. Organizational citizenship behavior is the pro-social behavior of an employee which is discretionary and not part of the organization that affects other employees and the organization. Present study assesses the impact of employee engagement on organizational citizenship behavior. Data analyzed from 195 employees from 20 retail organizations in Kerala revealed a significant impact of employee engagement on organizational citizenship behavior. Results also established a significant difference in the two variables with respect to demographic factors like gender, age and experience. The study offers critical insights to managers in establishing prudent human resource policies and practices for facilitating optimum talent management.