Job Satisfaction of the Service Sector Marketing Professionals in UAE: A Selective Study

Employee job satisfaction plays a significant role in achieving business goals of organizations. This study attempts to demonstrate various aspects which enhance the employee job satisfaction, particularly aiming the expatriate marketing professionals in several service sector industries such as banking and finance, retail and hospitality sectors in Ras Al Khaimah, UAE. The study has been conducted on a selected sample of 250 respondents. Standard statistical tools have been used to get a primary picture from the responses obtained through a structured questionnaire. The analysis of the data reveals that on most of the parameters majority of the respondents have chosen to reply positively. However, a detailed analysis of the industry- wise response patterns of job satisfaction shows clear differences in opinion.