Corporate Social Responsibility:The Mahindra Way

Corporate Social Responsibility (CSR) has always been an integral part of the vision of the Mahindra Group and the cornerstone of their core value of Good Corporate Citizenship. The Group believes that CSR is an opportunity and a privilege. The Group's approach goes far beyond managing corporate image. CSR received a major boost in 2005 when the Group celebrated its 60th anniversary by pledging 1% of its annual profit after tax to social activities every year, as a way of thanking the nation and its stakeholders for 60 years of trust, reveals this case study.