Successful Experiments of Corporate Social Responsibility

Apart from cementing the company's credibility and inculcating a positive image in the minds of people associated with it, Kanoria Chemicals&Industries' CSR practices have also earned other advantages that have had direct positive impact on growth and prof itabili ty. Community outreach programmes run by the company almost always develop improved relationships between the company and local communities. This in turn improves the business environment for the company and facilitates smooth operations. CSR activities also improve employee morale, develop a healthy attitude to work and improve productivity. Companies that practice CSR have also witnessed improved customer relations, argues the paper.