International Journal of Marketing and Business Communication

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Who’s Chatting?:Interplay between Personality and WhatsApp Use


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1 School of Business & Management Studies, Central University of Himachal Pradesh, Himachal Pradesh, India
     

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Smartphone-based messaging applications have shown phenomenal growth with the proliferation of the internet coupled with the high penetration of smartphones into masses. The current study is an attempt to understand the relationship between the individuals' personality and their use of WhatsApp, a popular smartphone-based messaging application in Indian context. For personality assessment the study takes Big Five Inventory. A questionnaire consisting items on individual WhatsApp use and Big Five Inventory was administered to students in an Indian University. Multiple regression and logistic regression revealed significant relationships between personality and WhatsApp usage and use of its different inbuilt functions.

Keywords

WhatsApp, Big Five Personality Factors, Social Networking Sites, Computer-Mediated Communication, Smartphone.
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  • Who’s Chatting?:Interplay between Personality and WhatsApp Use

Abstract Views: 303  |  PDF Views: 0

Authors

Himanshu Rajput
School of Business & Management Studies, Central University of Himachal Pradesh, Himachal Pradesh, India

Abstract


Smartphone-based messaging applications have shown phenomenal growth with the proliferation of the internet coupled with the high penetration of smartphones into masses. The current study is an attempt to understand the relationship between the individuals' personality and their use of WhatsApp, a popular smartphone-based messaging application in Indian context. For personality assessment the study takes Big Five Inventory. A questionnaire consisting items on individual WhatsApp use and Big Five Inventory was administered to students in an Indian University. Multiple regression and logistic regression revealed significant relationships between personality and WhatsApp usage and use of its different inbuilt functions.

Keywords


WhatsApp, Big Five Personality Factors, Social Networking Sites, Computer-Mediated Communication, Smartphone.