| Issue | Title | |
| Vol 2, No 3 (2013) | A Comparative Study of Mobile Banking Services in Public and Private Sector Banks | Abstract |
| Bharti Motwani, Sukhjeet Matharu, Sharda Haryani | ||
| Vol 8, No 4 (2019) | A Comparative Study of Online and Offline Shopping in Haryana | Abstract |
| Devender Kumar, Kirti Khurana | ||
| Vol 2, No 4 (2013) | A Comparative Study of Online Shopping Behaviour: Effects of Perceived Risks and Benefits | Abstract |
| Sajid Nazir Wani, Sheeba Malik | ||
| Vol 4, No 1 (2015) | A Dialogic Communication Model for Advertising | Abstract |
| Gulnara Karimova | ||
| Vol 2, No 4 (2013) | A Literature Review on Demand Models in Retail Assortment Planning | Abstract |
| Alok Kumar Singh, Rohit Kapoor | ||
| Vol 2, No 2 (2013) | A New Domain for Advertising: A Content Analysis of Website Names | Abstract |
| Susan Myers | ||
| Vol 1, No 1 (2012) | A Study of Association of Attributes for Various Shampoo Products in Indian Rural Market | Abstract |
| Ajeet Kumar Sahoo, Jalaj Katare | ||
| Vol 9, No 3&4 (2020) | A Study of Colours in a Brand’s Logo and Brand Image in the Indian Sports Shoes Industry | Abstract |
| Vishal Kamra, Rhea Sabharwal | ||
| Vol 2, No 2 (2013) | A Study of Exhibitor Firms at a Tourism Trade Show | Abstract |
| Shobha Menon, Manoj Edward | ||
| Vol 10, No 2 (2021) | A Study of Gender-Wise Perceptions towards the Antecedents of Emotional Branding and Their Linkages with Brand Loyalty, with Special Reference to the Indian FMCG Sector | Abstract |
| Peeyush Mittal, Peeyush Bangur | ||
| Vol 10, No 1 (2021) | A Study of Key Factors Driving Consumers’ Intention to Purchase Organic Food Products: A Conceptual Framework | Abstract |
| Cherukuri Jayasankaraprasad | ||
| Vol 6, No 2 (2017) | A Study of Store Choice Behaviour of Consumer in Fashion Apparel in Nagpur City | Abstract |
| Mubina Saifee | ||
| Vol 6, No 1 (2017) | A Study of the Emerging Trends in Indian Residential Real Estate Structure in Bangalore | Abstract |
| Wasim Sheikh, Kshitiz Sharma, Mihir Dash | ||
| Vol 2, No 4 (2013) | A Study on Cause and Product Importance of Cause-Related Marketing Campaign | Abstract |
| Kota Neel Mani Kanta, P. Srivalli | ||
| Vol 6, No 3 (2017) | A Study on Green Buying Behaviour Towards FMCG:An Application of Bayesian Probabilistic Network | Abstract |
| Dipa Mitra | ||
| Vol 4, No 4 (2015) | A Study on Mutual Fund Investor’s Behaviour with Specific Reference to Akola | Abstract |
| Dnyandeo Vishvanath Ingle | ||
| Vol 1, No 1 (2012) | A Study on Purchase Decision-making towards Life Insurance Products | Abstract |
| A. Lenin Jothi | ||
| Vol 1, No 1 (2012) | A Study on Service Quality in Retail Outlets of Bhubaneswar | Abstract |
| Arvind Tripathy, B.B. Mishra | ||
| Vol 5, No 2 (2016) | A Study on the Role of Materialism in Triggering Conspicuous Consumption among Emigrants from Kerala | Abstract |
| Daly Paulose | ||
| Vol 5, No 2 (2016) | A Study on the Impact of Visual Merchandising on Impulse Purchase in Apparel Retail Stores | Abstract |
| Mihir Dash, L. Akshaya | ||
| Vol 3, No 3&4 (2014) | Active Empathic Listening as a Tool for Better Communication | Abstract |
| Archana Shrivastava | ||
| Vol 5, No 4 (2016) | Advertisements, Asymmetric Information and Unfair Trade Practices in India | Abstract |
| Ganesan Thangadurai, Muthusamy Sabesh Manikandan | ||
| Vol 4, No 2 (2015) | Advertisements of Soft Drinks Brands – Impact on Telangana Soft Drink Consumers Preferences | Abstract |
| Ramesh Babu Kakumanu | ||
| Vol 10, No 2 (2021) | An Empirical Study of Change in Usage Level of Various OTT Platforms by Users in Kerala during COVID-19 | Abstract |
| Vijaya S. Uthaman, Muhammed Faizal | ||
| Vol 2, No 2 (2013) | An Empirical Study of Effectiveness of Product Placement in Hindi Movies Compare to Television Shows | Abstract |
| Hirenkumar Jayantkumar Patel, Avani Chauhan | ||
| 1 - 25 of 191 Items | 1 2 3 4 5 6 7 8 Next Last | |
Browse Title Index
Scroll