| Issue | Title | |
| Vol 5, No 4 (2016) | Effect of Digital Advertising and Marketing on Consumers Attitude in Automobile Sector | Abstract |
| Kunal, Sandeep Nath Sahdeo, Abhaya Ranjan Srivastava | ||
| Vol 11, No 1 (2022) | Effect of Retailer Brand Equity on Consumers’ Purchase Intention: Evidence from Selected Supermarkets in Addis Ababa | Abstract |
| Meseret Wondaferew Dinku, Mesfin Workineh Melese | ||
| Vol 1, No 3 (2012) | Emerging Trends in Branding Strategy | Abstract |
| Balgopal Singh | ||
| Vol 4, No 2 (2015) | Emotional Determinants of Retail Customer Experience | Abstract |
| Shilpa Bagdare | ||
| Vol 6, No 2 (2017) | Enlargement of Positioning Qualities:The Emotional Attribute | Abstract |
| K. Prabhakar Rajkumar, Mareena Abraham | ||
| Vol 2, No 1 (2013) | Ensuring Sustainability of Self-help Groups through Effective Marketing Strategies: An Empirical Study | Abstract |
| Samirendra Nath Dhar, Soumitra Sarkar | ||
| Vol 6, No 4 (2017) | Entrepreneurial Intent:Exploring the Roles of Gender and Family Business Background | Abstract |
| Sapna Parihar | ||
| Vol 2, No 3 (2013) | E-service Quality: Preferences of Online Shoppers in Five Indian Cities | Abstract |
| Upakul Sarmah, Mrinmoy K. Sarma | ||
| Vol 3, No 3&4 (2014) | Establishing and Allocating the Marketing Communications Budget in Indian Organisations | Abstract |
| Mihir Dash, Krishna K. Havaldar, Jacob Alexander | ||
| Vol 3, No 3&4 (2014) | Evaluation of Customers' Expectation-Perception Score on Service Quality in Life Insurance Corporation of India | Abstract |
| Partha Sarathi Choudhuri, Bivraj Bhusan Parida | ||
| Vol 5, No 2 (2016) | Exploring Service Quality Perceptions of Online Shoppers:Evidence from India | Abstract |
| Vibhava Srivastava | ||
| Vol 7, No 2 (2018) | Exploring Social Media Marketing Knowledge among Students and Professionals | Abstract |
| Randi Priluck, Martin Topol | ||
| Vol 2, No 1 (2013) | Exploring the Impact of Single Celebrity vs. Multiple Celebrity Endorsement on Consumer's Brand Choice Behavior | Abstract |
| M. Jayswal Rachita, B. K. Nirmal, K. Panchal Priya | ||
| Vol 5, No 3 (2016) | Factors Affecting Adoption of Mobile Banking at the Bottom of the Pyramid in India | Abstract |
| Purva Kansal | ||
| Vol 6, No 1 (2017) | Factors Affecting E-Banking Adoption and its Impact on Customer Satisfaction:A Case Study of Ethiopian Banks | Abstract |
| Philipos Lamore Bambore, Vikas Singla | ||
| Vol 4, No 1 (2015) | Factors Imposing Dissatisfaction Among Patients: An Empirical Study of Udaipur Division | Abstract |
| Dharmesh Motwani | ||
| Vol 5, No 1 (2016) | Factors Influencing E-Learning among University Students | Abstract |
| Gunmala Suri, Navkiran, Gurman Kaur, Sneha Sharma | ||
| Vol 6, No 1 (2017) | Factors Influencing Online Purchase Behaviour of Customers in Tier III Cities of India-A Factor Analysis Approach | Abstract |
| Naveen Kumar, Upasana Gupta | ||
| Vol 1, No 1 (2012) | Factors Influencing the Design of an Adventure Tourism Package for Kerala: Perceptions of Foreign Tourists | Abstract |
| Sam Thomas | ||
| Vol 7, No 1 (2018) | Factors Influencing the Usage of Social Networking Sites | Abstract |
| Mokhalles Mohammad Mehdi | ||
| Vol 3, No 1 (2014) | Firms Characteristic and Firms Disclosure Quality in Firms Listed in Tehran Stock Exchange | Abstract |
| Ghasem Hosseinzadeh, Saeid Jabbarzadeh Kangarlouei, Morteza Motavassel | ||
| Vol 1, No 4 (2012) | Flexible Interest Rate Grid for Transparent Credit Approval Process - A Study Based on Customers' Perspective | Abstract |
| Baba Gnanakumar Perpetran | ||
| Vol 4, No 3 (2015) | Gender Difference in Consumer Perception towards Online Viral Marketing Communication | Abstract |
| Sharda Jai Haryani, Bharti Bharat Motwani | ||
| Vol 9, No 3&4 (2020) | Green Consumption: A Study of Buying Behaviour towards Herbal Products | Abstract |
| Vishal Gupta | ||
| Vol 3, No 1 (2014) | Green Marketing and Sustainable Development: Marketing Professionals Attitude Towards Green Marketing | Abstract |
| Utkal Khandelwal, Seemant Kumar Yadav | ||
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