| Issue | Title | |
| Vol 10, No 3 (2021) | Identifying the Factors Affecting Purchase of Private Label Brands | Abstract |
| Madhuri , Ubba Savita | ||
| Vol 2, No 2 (2013) | Impact of Celebrity Endorsement on Children through TV Advertisements | Abstract |
| Vikas Saraf | ||
| Vol 6, No 4 (2017) | Impact of Celebrity Endorsements on Advertisement Effectiveness & Purchase Decision Among Youths | Abstract |
| Manish Mittal | ||
| Vol 1, No 3 (2012) | Impact of Communicating 'Vision' on Organizational Communication Effectiveness | Abstract |
| Anjanee Sethi, Bhavana Adhikari | ||
| Vol 3, No 1 (2014) | Impact of Corporate Branding Strategy on the Consumer Loyalty: An Empirical Investigation | Abstract |
| Balgopal Singh | ||
| Vol 4, No 2 (2015) | Impact of Host Country Culture on Glocalisation of Corporate Websites | Abstract |
| Purva Kansal | ||
| Vol 4, No 3 (2015) | Impact of Sustainability Reporting on Firm Performance of Companies in India | Abstract |
| Priyanka Garg | ||
| Vol 7, No 2 (2018) | Impulse Purchase and Impulse Non-Purchase in Apparel Retail Outlets in Shopping Malls | Abstract |
| Mihir Dash, Kshitiz Sharma, Ankita Lakhani | ||
| Vol 7, No 1 (2018) | Impulse Purchase and Impulse Non-Purchase in Book & Stationery Retail Outlets in Shopping Malls | Abstract |
| Mihir Dash, Kshitiz Sharma, Arunabhas Bose, Ankita Lakhani | ||
| Vol 7, No 2 (2018) | Indiscriminate use of Sex Appeal in Advertisement:An Analytical Study | Abstract |
| Rakshitha Naik, Ravi Chhabra | ||
| Vol 1, No 2 (2012) | Influence of Advertisements on Consumer Behavior - An Empirical Study | Abstract |
| K. Rama Mohan Rao, Uppu Venkata Adinarayana Rao | ||
| Vol 2, No 2 (2013) | Influence of Children on Family Purchase Decisions in Urban India: An Exploratory Study | Abstract |
| Adya Sharma, Vandana Sonwaney | ||
| Vol 2, No 1 (2013) | Innovative Marketing Means: Inclusion of Artisan Cooperatives in State Policies | Abstract |
| Vanaja Menon Vadakepat | ||
| Vol 10, No 2 (2021) | Instagram Engagement with Brands during a Global Pandemic | Abstract |
| Susan Myers | ||
| Vol 4, No 1 (2015) | International Supplier Partner Selection – Using An MADM models | Abstract |
| Mohammad Azadfallah | ||
| Vol 8, No 2&3 (2019) | Internet Advertising:Perceptions of the Users | Abstract |
| Mukhabbat Djalilbekovna Davranova | ||
| Vol 4, No 4 (2015) | Interpersonal Coffee Drinking Communication Rituals | Abstract |
| Benjamin Garner | ||
| Vol 1, No 3 (2012) | Level of Customer Satisfaction while Using Internet Banking: A Study of Anand City | Abstract |
| Yashasvi Rajnikant Rajpara, Komal D. Mistry | ||
| Vol 2, No 3 (2013) | Local or Imported Chicken Meat: which is the Preference of Rural Ghanaians? | Abstract |
| Paul Adjei Kwakwa | ||
| Vol 10, No 3 (2021) | Managing Customers’ Self in Retail | Abstract |
| Shilpa Bagdare | ||
| Vol 3, No 1 (2014) | Managing Distribution Channel Conflict in the Hotel Industry | Abstract |
| Juliet Tan, Larry Dwyer | ||
| Vol 1, No 2 (2012) | Manifest Branding Strategy: A Case of FMCG Companies in India | Abstract |
| Balgopal Singh | ||
| Vol 7, No 4 (2018) | Marketing Communications for Sustainable Consumption:A Conceptual Framework | Abstract |
| Shilpa Bagdare | ||
| Vol 2, No 1 (2013) | Marketing for Sustainable Development | Abstract |
| Rexona Yesmin | ||
| Vol 6, No 3 (2017) | Marketing Management in Micro and Small Enterprises:A Study in Warangal District | Abstract |
| Sadiqua Tabassum | ||
| 101 - 125 of 191 Items | First Previous 1 2 3 4 5 6 7 8 Next Last | |
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