International Journal of Marketing and Business Communication

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Local or Imported Chicken Meat: which is the Preference of Rural Ghanaians?


Affiliations
1 Presbyterian University College Ghana, Akuapem Campus, Eastern Region, Ghana
     

   Subscribe/Renew Journal


This study investigates the preference of rural Ghanaians between local and imported chicken meat since various research on consumers' preference for local or imported goods have largely focused on urban dwellers and durable products. Relying on 90 participants in three rural communities of Ghana, the study finds that local chicken meat is preferred to imported chicken meat on the grounds of quality (safety), taste, patriotism, and tenderness. The preference is also influenced by participant's age, marital status, and number of children. The results here do not support the country of origin effect argument in other studies. Again, the participants strongly indicate their support for the ban on importation of chicken meat into the country for various reasons. Based on the results, recommendations are offered.

Keywords

Country of Origin, Poultry, Rural, Ghana
Subscription Login to verify subscription
User
Notifications
Font Size


  • Akpinar, M. G. (2012). Analyzing the effects of consumers’ demographic characteristics on the preference of fresh fruit and vegetables supply chains. African Journal of Agricultural Research, 7(9), 1442-1449.

  • Amitha, K. (1998). A Study of Household Consumption Pattern of Selected Dairy Products in Bangalore City. University of Agricultural Sciences.

  • Apil, A. R. (2006). Foreign product perceptions and country of origin analysis across Black Sea: Studies on Azerbaijan, Bulgaria, Georgia, Russia, and Turkey. IBSU International Refereed Multi-disciplinary Scientifi c Journal, 1, 22-38

  • Bamfo, B. A. (2012). Consumer attitude toward products made in Ghana. Global Journal of Business Research, 4(6), 39-44.

  • Dorémus-Mege, C., Gaudard, C., Horman, D., Hermelin, B. & Grodent, J. (2013). Chicken Exports: Europe Plucks Africa! A Campaign for the Right to Protect Agricultural Markets. Retrieved from http://www.sosfaim. org/pdf/position_doc/poulets_foundation_en.pdf (accessed on April 9, 2013)

  • Egyir, I. S., Adu-Nyako, K. & Okafor, R. (2012). The “Made in USA poultry label” and consumer choice in Ghana. Selected Paper prepared for presentation at the Southern Agricultural Economics Association Annual Meeting, Birmingham, AL. Retrieved from http:// ageconsearch.umn.edu/bitstream/119745/2/Ghana_ USPoultryDemand.pdf

  • Evans School Policy Analysis and Research. (2010). Poultry Market in West Africa: Ghana

  • EPAR Brief. 83. Evans School of Public Affairs, University of Washington. Retrieved from http://evans.washington. edu/fi les/Evans_UW_Request%2083_Poultry%20 Market%20Analysis%20Ghana_5-28-2010_1.pdf

  • Food and Agriculture Organization. (2006). FAO Briefs on Import Surges Commodities. No. 1 Import Surges in Developing Countries: The Case of Poultry. Retrieved from ftp://ftp.fao.org/docrep/fao/009/j8672e/j8672e00. pdf (accessed on March 25, 2013)

  • Ghazali, M., Othman, M. S., Yahya, Z. A. & Ibrahim, M. S. (2008). Products and country of origin effects: The Malaysian consumers’ perception. International Review of Business Research Papers, 4(2), 91-102.

  • Global Agriculture Information Network. (2011). Poultry and Products Brief Annual. Retrieved from http:// gain.fas.usda.gov/Recent%20GAIN%20Publications/ Poultry%20and%20Products%20Brief%20Annual_ Accra_Ghana_10-7-2011.pdf (accessed on March 25, 2013).

  • Holdershaw, J., Gendall, P. & Case, P. (2011). The Effect of Country of Origin Labelling of Fresh Produce on Consumers’ Purchase Decisions. Retrieved from http://anzmac.org/conference/2011/Papers%20 by%20Presenting%20Author/Gendall,%20Philip%20 Paper%20614.pdf (accessed on April 8, 2013).

  • Hermelin, B. (2004). Agricultural Dumping: The Case of Chicken in Western and Central Africa. Retrieved from http://www.hubrural.org/IMG/pdf/gret_chicken_ dumping.pdf (accessed on March 25, 2013).

  • Ismail, Z., Masood, S. & Tawab, Z. M. (2012). Factors Affecting Consumer Preference of International Brands over Local Brands. 2nd International Conference on Social Science and Humanity, IPEDR, 31, 54-59.

  • Jayaraman, K., Munira, H., Chowdhury, D. & Iranmanesh, M. (2013). The preference and consumption of chicken lovers with race as a moderator - An empirical study in Malaysia. International Food Research Journal, 20(1), 165-174

  • Jekanowski, M. D., Williams, II, D. R. & Schick, W. A. (2000). Consumers’ willingness to purchase locally produced agricultural products: An analysis of an Indiana survey. Agricultural and Resource Economics Review 29(8), 43-53.

  • Khattak, M. N. & Shah, T. A. (2011). Consumers’ Attitudes towards Non-Local Products: A Case of Pakistan. 2nd International Conference on Business and Economic Research (2nd ICBER) Proceeding. Retrieved from http://www.internationalconference. com.my/proceeding/2ndicber2011_proceeding/122- 2nd%20ICBER%202011%20PG%20321-332%20 Consumers%20Attitudes.pdf

  • Klenosky, D. B., Benet, S. B. & Chatraba, P. (1996). Assessing Czech consumers’ reactions to western marketing practices: A conjoint approach. Journal of Business Research, 6(2), 189-198.

  • Kotler, P. (2003). Marketing Management (11th Ed.). London: Prentice Hall.

  • Kyarisiima, C. C., Naggujja F. A., Magala, H., Kwizera, H., Kugonza, D. R. & Bonabana-Wabbi, J. (2011).

  • Perceived Tastes and Preferences of Chicken Meat in Uganda. Livestock Research for Rural Development, 23(11). Retrieved from http://www.lrrd.org/lrrd23/11/ kyar23242.htm

  • Li, Q. (2010). Consumer Attitudes towards Foreign Products: An Integrative Review of its Origins and Consequences. Retrieved http://www.jgbm.org/ page/13%20Qianpin%20Li.pdf accessed on September 25, 2012).

  • Ogunnaike, O. (2010). Nigerians’ perception of locally made products: A study on textile fabrics consumers in Kaduna state. Petroleum-Gas. University of Ploiesti Economic Sciences Series Bulletin, 62(1), 30-36.

  • Okechuku, C. & Onyemah, V. (1999). Nigerian consumer attitudes toward foreign and domestic products. Journal of International Business Studies, 30(1), 611-622.

  • Opoku, A. R. & Akorli, P. A. K. (2009). The preference gap: Ghanaian consumers’ attitudes toward local and imported products. African Journal of Business Management 3(8), 350-357.

  • Opoku, P. O. (2012). A Political-Economy analysis of Ghana’s Trade Liberalization Policies: A Case Study of Ghana’s Poultry Industry, A dissertation submitted to the Department of Business Administration, Ashesi University College In partial fulfi llment of Bachelor of Science degree in Business Administration. Retrieved from http://air.ashesi.edu.gh/bitstream/ handle/123456789/85/Opoku_Priscilla_2012_. pdf?sequence=1

  • Oyeniyi, O. (2009). Analysis of Nigerian Consumers’ Perception of Foreign Products. BULETINUL Universitatii Petrol – Gaze din Ploiesti Seria Stiinte Economice, 61(3), 18-26.

  • Papadopoulos, N. & Heslop, L. (2002). Country equity and country branding, problems and prospects. Brand Management, 9(4-5), 294-314.

  • Quartey, P. & Abor, J. (2011). Do Ghanaians prefer imported textiles to locally manufactured ones? Modern Economy, 2(1), 54-61.

  • Sae-Jiu, S. (2007). Consumer Perception and Attitude towards Foreign versus Domestic Apparel in Thailand.

  • A Dissertation presented in part consideration for the degree of MSc in International Business. University of Nottingham. Retrieved from http://edissertations.nottingham. ac.uk/954/1/07MSclixss27.pdf

  • Watson, J. J. & Wright, K. (1999). Consumer ethnocentrism and attitudes toward domestic and foreign products. European Journal of Marketing 34(9-10), 1149-1166.


Abstract Views: 798

PDF Views: 0




  • Local or Imported Chicken Meat: which is the Preference of Rural Ghanaians?

Abstract Views: 798  |  PDF Views: 0

Authors

Paul Adjei Kwakwa
Presbyterian University College Ghana, Akuapem Campus, Eastern Region, Ghana

Abstract


This study investigates the preference of rural Ghanaians between local and imported chicken meat since various research on consumers' preference for local or imported goods have largely focused on urban dwellers and durable products. Relying on 90 participants in three rural communities of Ghana, the study finds that local chicken meat is preferred to imported chicken meat on the grounds of quality (safety), taste, patriotism, and tenderness. The preference is also influenced by participant's age, marital status, and number of children. The results here do not support the country of origin effect argument in other studies. Again, the participants strongly indicate their support for the ban on importation of chicken meat into the country for various reasons. Based on the results, recommendations are offered.

Keywords


Country of Origin, Poultry, Rural, Ghana

References