Table of Contents
Vol 2, No 3 (2013)
Open Access
Subscription Access
Articles
| Bricks or Clicks: Consumer Preference - A Comparative Analysis | ||
| Sunil | ||
| Vol 2, No 3 (2013), Pagination: 1-13 | ||
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Abstract Views: 843 | PDF Views: 0 | |
| Local or Imported Chicken Meat: which is the Preference of Rural Ghanaians? | ||
| Paul Adjei Kwakwa | ||
| Vol 2, No 3 (2013), Pagination: 14-21 | ||
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Abstract Views: 813 | PDF Views: 0 | |
| E-service Quality: Preferences of Online Shoppers in Five Indian Cities | ||
| Upakul Sarmah, Mrinmoy K. Sarma | ||
| Vol 2, No 3 (2013), Pagination: 22-30 | ||
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Abstract Views: 513 | PDF Views: 0 | |
| Branding of Sport Teams: Re-conceptualizing the Fan Based Brand-Equity Model | ||
| Anish Yousaf Naik, Anil Gupta | ||
| Vol 2, No 3 (2013), Pagination: 31-40 | ||
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Abstract Views: 683 | PDF Views: 0 | |
| A Comparative Study of Mobile Banking Services in Public and Private Sector Banks | ||
| Bharti Motwani, Sukhjeet Matharu, Sharda Haryani | ||
| Vol 2, No 3 (2013), Pagination: 41-48 | ||
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Abstract Views: 1008 | PDF Views: 0 | |
| Shopper Marketing as a Tool to Tap Impulse Buying Behaviour of Consumers | ||
| Rachita Joshi | ||
| Vol 2, No 3 (2013), Pagination: 49-56 | ||
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Abstract Views: 453 | PDF Views: 0 | |
| Brand Value of Bridgestone Tyre Limited - A Study with Reference to Puducherry State | ||
| N. Prabakaran, N. Panchanatham | ||
| Vol 2, No 3 (2013), Pagination: 57-60 | ||
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Abstract Views: 372 | PDF Views: 0 | |