International Journal of Marketing and Business Communication

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Marketing for Sustainable Development


Affiliations
1 Bangladesh Institute of Bank Management., Bangladesh
     

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Agricultural marketing is one of the major difficulties of many developing countries like Bangladesh where most of the farmers are small and marginal and have limited access to price. So to become competitive in world economies robust change must be taken place in the supply chain and ultimately it will be turned into value chain as it is a development approach that fosters economic growth in a sustainable way.

Keywords

Agricultural Marketing, Supply Chain, Value Chain, Sustainable Development
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Abstract Views: 392

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  • Marketing for Sustainable Development

Abstract Views: 392  |  PDF Views: 1

Authors

Rexona Yesmin
Bangladesh Institute of Bank Management., Bangladesh

Abstract


Agricultural marketing is one of the major difficulties of many developing countries like Bangladesh where most of the farmers are small and marginal and have limited access to price. So to become competitive in world economies robust change must be taken place in the supply chain and ultimately it will be turned into value chain as it is a development approach that fosters economic growth in a sustainable way.

Keywords


Agricultural Marketing, Supply Chain, Value Chain, Sustainable Development

References