Table of Contents
Vol 2, No 1 (2013)
Open Access
Subscription Access
Articles
| Exploring the Impact of Single Celebrity vs. Multiple Celebrity Endorsement on Consumer's Brand Choice Behavior | ||
| M. Jayswal Rachita, B. K. Nirmal, K. Panchal Priya | ||
| Vol 2, No 1 (2013), Pagination: 1-9 | ||
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Abstract Views: 1817 | PDF Views: 0 | |
| Marketing for Sustainable Development | ||
| Rexona Yesmin | ||
| Vol 2, No 1 (2013), Pagination: 10-22 | ||
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Abstract Views: 392 | PDF Views: 1 | |
| The Role of Extrinsic Attributes on Product Performance: Perspective of Bangladesh | ||
| Enayet Hossain, Sanjay J. Bhayani | ||
| Vol 2, No 1 (2013), Pagination: 23-38 | ||
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Abstract Views: 399 | PDF Views: 0 | |
| Ensuring Sustainability of Self-help Groups through Effective Marketing Strategies: An Empirical Study | ||
| Samirendra Nath Dhar, Soumitra Sarkar | ||
| Vol 2, No 1 (2013), Pagination: 39-48 | ||
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Abstract Views: 452 | PDF Views: 5 | |
| Innovative Marketing Means: Inclusion of Artisan Cooperatives in State Policies | ||
| Vanaja Menon Vadakepat | ||
| Vol 2, No 1 (2013), Pagination: 49-57 | ||
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Abstract Views: 365 | PDF Views: 0 | |
| Antecedents of Customer Satisfaction for Users of Post-paid Mobile Services in Indore Region | ||
| Prerna Kumar, Shailendra Paul Singh | ||
| Vol 2, No 1 (2013), Pagination: 58-64 | ||
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Abstract Views: 561 | PDF Views: 0 | |