| Issue | Title | |
| Vol 5, No 2 (2016) | Self-Image Congruence of Motorcycle Brands – A Correspondence Analysis Purview | Abstract |
| Pranav M. Sol, Hareesh N. Ramanathan | ||
| Vol 11, No 1 (2022) | Service Quality in the Healthcare Industry: A Literature Review and Research Agenda | Abstract |
| Suman Agarwal, Ranjit Singh, Chandra Kant Upadhyay | ||
| Vol 1, No 1 (2012) | Service Quality Oriented Customer-centric Retail Strategy for Indian Supermarket Retailers | Abstract |
| Seema S. Shenoy, A.H. Sequeira, K. Devaraj | ||
| Vol 2, No 3 (2013) | Shopper Marketing as a Tool to Tap Impulse Buying Behaviour of Consumers | Abstract |
| Rachita Joshi | ||
| Vol 4, No 4 (2015) | Social Media and Consumer Decision Making:A Study of University Students | Abstract |
| Nisha Singla, R. S. Arora | ||
| Vol 7, No 3 (2018) | Social Media Behaviour among Undergraduate Students | Abstract |
| Mokhalles Mohammad Mehdi | ||
| Vol 1, No 3 (2012) | Societal Perception of Reality Shows | Abstract |
| Mahabir Narwal, Geeta Arora | ||
| Vol 1, No 3 (2012) | Study of Store Image Attributes Effect on Customer Satisfaction among Malaysian Customers | Abstract |
| Anahita Naderian | ||
| Vol 5, No 4 (2016) | Synchronising Marketing Performance Measurement Indicators with Corporate Strategy:A Conceptual Framework | Abstract |
| Shivaji Banerjee, Shaunak Roy | ||
| Vol 4, No 1 (2015) | Television Advertisements: Creating Awareness or Problems to the Television Viewers | Abstract |
| S. Rosaline Jayanthi | ||
| Vol 5, No 3 (2016) | The Ahmedabad Applique Cluster:Harness the Power of Traditional Values | Abstract |
| Harleen Sahni, Bilal Mustafa Khan, Kishor Barad | ||
| Vol 11, No 1 (2022) | The Effect of Manufacturers’ Marketing Mixes on Brand Preferences of Bottled Mineral Water Retailers in Ethiopia: Evidence from Debre Birhan Town | Abstract |
| Mesfin Workineh Melese, Bisrat Legesse Kitaw | ||
| Vol 4, No 3 (2015) | The Effect of Review Characteristics on Website Diagnosticity:A Conceptual Framework | Abstract |
| G. Amar Raju | ||
| Vol 10, No 1 (2021) | The Effect of Sales Promotion on Brand Awareness and Brand Loyalty: Assessment of Walia Beer Brand Management Practices | Abstract |
| Fikirte Belachew Tufa, Mesfin Workineh Melese | ||
| Vol 3, No 3&4 (2014) | The Effectiveness of the Sports Marketing Strategies Used by Zimbabwean Collegiate Sports Federations | Abstract |
| Lysias Tapiwanashe Charumbira | ||
| Vol 8, No 4 (2019) | The Four C's of Customer Service Promulgating the Efficacy of Small-Scale Cement Industries' Products | Abstract |
| Vipul Chalotra | ||
| Vol 7, No 2 (2018) | The Impact of Agricultural Technology Adoption on Poverty Reduction in Phu Tho, Vietnam | Abstract |
| Pham Ngoc Thu Trang | ||
| Vol 5, No 4 (2016) | The Impact of CSR on Consumer Behaviour in Ahmedabad City | Abstract |
| Shweta Nirvesh Mehta | ||
| Vol 5, No 3 (2016) | The Impact of Social Media Marketing on University Students’ Brand Loyalty | Abstract |
| Sahadat Hossain, Md Nazmus Sakib | ||
| Vol 4, No 3 (2015) | The Impact of Technology Based Self Service Banking Service Quality on Customer Loyalty | Abstract |
| Rajiv Sindwani, Manisha Goel | ||
| Vol 10, No 1 (2021) | The Influence of Buyer-Seller Relationship on Sales Effectiveness: The Case of Ayat Real Estate, Ethiopia | Abstract |
| Mesfin Workineh Melese, Mehalek Habtamu Weldeyes | ||
| Vol 9, No 1&2 (2020) | The Influence of Express Mail Service Quality on Customer Satisfaction: Evidence from EMS Ethiopia | Abstract |
| Mengistu Bogale Ayele, Habtamu Bekele, Mesfin Workineh | ||
| Vol 5, No 1 (2016) | The Influence of Personality Traits on Consumer Impulsive Buying Behaviour | Abstract |
| Khagendra Nath Gangai, Rachna Agrawal | ||
| Vol 7, No 1 (2018) | The Informational Elements of Product Design Briefs:An Exploratory Investigation | Abstract |
| Ian Parkman | ||
| Vol 7, No 4 (2018) | The Integrated Conceptual Framework for Understanding Perceived Brand Equity in Professional Sports Teams | Abstract |
| Lysias Tapiwanashe Charumbira | ||
| 151 - 175 of 191 Items | First Previous 2 3 4 5 6 7 8 Next Last | |
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