International Journal of Marketing and Business Communication

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

The Effect of Review Characteristics on Website Diagnosticity:A Conceptual Framework


Affiliations
1 Department of Marketing & Strategy, Icfai Business School, Hyderabad, Andhra Pradesh, India
     

   Subscribe/Renew Journal


Online review is a form of electronic word-of-mouth communication that has received much attention from authors in the past decade. There are several characteristics of online reviews which have been investigated in the literature. Also the many benefits that these reviews provide to online shoppers have been extensively studied. The present paper proposes a conceptual model to show how these benefits can make a website more diagnostic. Based on the model a few propositions have been discussed. Theoretical and managerial implications along with the limitations of the study are also provided.

Keywords

Online Reviews, Electronic Word-Of-Mouth Communication, Website Diagnosticity, Online Recommendation.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Bhattacherjee, A., & Sanford, C. (2006). Influence processes for information technology acceptance: an elaboration likelihood model. MIS Quarterly, 30(4), 805-25.

  • Burton, J., & Khammash, M. (2010). Why do people read reviews posted on consumer-opinion portals?. Journal of Marketing Management, 26(3-4), 230-255.

  • Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008). The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities. Internet Research, 18(3), 229-247.

  • Cheung, M. Y., Luo, C., Sia, C. L., & Chen, H. P. (2009). Credibility of electronic word of- mouth: Informational and normative determinants of online consumer recommendations. International Journal of Electronic Commerce, 13(4), 9-38.

  • Cheung, M. Y., Sia C. L., & Kuan, K. K. Y. (2010). Is this review believable? A study of factors affecting the credibility of online consumer reviews from an ELM perspective.Journal of the Association for Information Systems,13(8), 618-635

  • Cheung, C. M., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461-470.

  • Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of Marketing Research, 43(3), 9. Retrieved from http:// dx.doi.org/10.1509/jmkr.43.3.345

  • Dellarocas, C., Gao, G. G., & Narayan, R. (2010). Are consumers more likely to contribute online reviews for hit or niche products?Journal of Management Information Systems, 27(2), 127-158.

  • Duan, W., Gu, B., & Whinston, A.B. (2008). Do online reviews matter? An empirical investigation of panel data. Decision Support Systems, 45(4), 1007-1016.

  • Freedman. (2011). Consumer research dynamics, mobile, and user-generated content. The 2011 Social Shopping Study.

  • Jiang, Z., & Benbasat, I. (2007). Research note-investigating the infl uence of the functional mechanisms of online product presentations. Information Systems Research, 18(4), 454-470.

  • Jiang, Z., & Benbasat, I. (2005). Virtual product experience: Effects of visual and functional control of products on perceived diagnosticity and fl ow in electronic shopping. Management Information Systems, 21(3), 111-148.

  • Jimenez, F. R., & Mendoza, N. A. (2013). Too popular to ignore: The infl uence of online reviews on purchase intentions of search and experience products. Journal of Interactive Marketing, 27(3), 226-235.

  • Kumar, N., & Benbasat, I. (2006).The infl uence of recommendations and consumer reviews on evaluations of websites. Information Systems Research, 17(4), 425-439

  • Kempf, D. S., & Smith, R. E. (1998). Consumer processing of product trial and the infl uence of prior advertising: A structural modeling approach. Journal of Marketing Research, 35, 325-337.

  • Luo, C., Luo, X., Schatzberg, L., & Sia, C. L. (2013). Impact of informational factors on online recommendation credibility: The moderating role of source credibility. Decision Support Systems, 56, 92-102

  • Mahajan, V., & Muller, E. (1979).Innovation diffusion and new product growth models in marketing. Journal of Marketing, 43, 55-68.

  • Mahajan, V., Muller, E., & Bass, F. (1990). New product diffusion models in marketing: A review and directions for research. Journal of Marketing, 54, 1-26.

  • Mudambi, S. M., & Schuff, D. (2010). What makes a helpful online review? A study of customer reviews on amazon.com. MIS Quarterly, 34(1), 185-200.

  • Petty, R., & Cacioppo, J. T. (2012). Communication and persuasion: Central and peripheral routes to attitude change. Springer Science & Business Media.

  • Tseng, S., & Fogg, B. J. (1999). Credibility and computing technology. Communications of the ACM, 42(5), 39-44. Rogers, E. M. (2003), Diffusion of innovations (5th ed.), The Free Press, New York.

  • Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30(1), 123-127.

  • Pan, Y., & Zhang, J. Q. (2011). Born unequal: A study of the helpfulness of user-generated product reviews. Journal of Retailing, 87, 598-612

  • Yadav, M. S., & Pavlou, P. A. (2014). Marketing in computermediated environments: Research synthesis and new directions. Journal of Marketing,78(1), 20-40.

  • Zhang, J. Q., Craciun, G., & Shin, D. (2010).When does electronic word-of-mouth matter?A study of consumer product reviews. Journal of Business Research, 63(12), 1336-1341.

  • Zhu, F., & Zhang, X. (2010). Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. Journal of Marketing, 74(2), 133-148.


Abstract Views: 383

PDF Views: 0




  • The Effect of Review Characteristics on Website Diagnosticity:A Conceptual Framework

Abstract Views: 383  |  PDF Views: 0

Authors

G. Amar Raju
Department of Marketing & Strategy, Icfai Business School, Hyderabad, Andhra Pradesh, India

Abstract


Online review is a form of electronic word-of-mouth communication that has received much attention from authors in the past decade. There are several characteristics of online reviews which have been investigated in the literature. Also the many benefits that these reviews provide to online shoppers have been extensively studied. The present paper proposes a conceptual model to show how these benefits can make a website more diagnostic. Based on the model a few propositions have been discussed. Theoretical and managerial implications along with the limitations of the study are also provided.

Keywords


Online Reviews, Electronic Word-Of-Mouth Communication, Website Diagnosticity, Online Recommendation.

References