International Journal of Marketing and Business Communication

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The Effect of Review Characteristics on Website Diagnosticity:A Conceptual Framework


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1 Department of Marketing & Strategy, Icfai Business School, Hyderabad, Andhra Pradesh, India
     

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Online review is a form of electronic word-of-mouth communication that has received much attention from authors in the past decade. There are several characteristics of online reviews which have been investigated in the literature. Also the many benefits that these reviews provide to online shoppers have been extensively studied. The present paper proposes a conceptual model to show how these benefits can make a website more diagnostic. Based on the model a few propositions have been discussed. Theoretical and managerial implications along with the limitations of the study are also provided.

Keywords

Online Reviews, Electronic Word-Of-Mouth Communication, Website Diagnosticity, Online Recommendation.
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  • The Effect of Review Characteristics on Website Diagnosticity:A Conceptual Framework

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Authors

G. Amar Raju
Department of Marketing & Strategy, Icfai Business School, Hyderabad, Andhra Pradesh, India

Abstract


Online review is a form of electronic word-of-mouth communication that has received much attention from authors in the past decade. There are several characteristics of online reviews which have been investigated in the literature. Also the many benefits that these reviews provide to online shoppers have been extensively studied. The present paper proposes a conceptual model to show how these benefits can make a website more diagnostic. Based on the model a few propositions have been discussed. Theoretical and managerial implications along with the limitations of the study are also provided.

Keywords


Online Reviews, Electronic Word-Of-Mouth Communication, Website Diagnosticity, Online Recommendation.

References