| Issue | Title | |
| Vol 2, No 3 (2013) | Bricks or Clicks: Consumer Preference - A Comparative Analysis | Abstract |
| Sunil | ||
| Vol 1, No 1 (2012) | Building Brand Loyality in Indian Hospitality Industry | Abstract |
| Balgopal Singh | ||
| Vol 2, No 2 (2013) | Buyers' Perception of Important Retail Store Attributes in Indian Traditional Grocery Setting | Abstract |
| Harsh Sharma, Viabhav Lowalekar, Rajnish Jain | ||
| Vol 2, No 4 (2013) | Child Psychology at Advertisements and Theory of Visual Constructivism | Abstract |
| Ramesh Babu Kakumanu | ||
| Vol 9, No 3&4 (2020) | Clustering, Targeting and Exploring Moderation in Intention-Purchase Behaviour among GIC Customers | Abstract |
| Ashok Kumar, Neetu Andotra | ||
| Vol 7, No 3 (2018) | Competitive Analysis of Indian Tourism Aggregators using Multi-Criteria Analytic Hierarchy Process | Abstract |
| Mihir Dash, Kshitiz Sharma | ||
| Vol 6, No 1 (2017) | Constructing Communication Strategy Templates for Managerial Persuasion and Argumentation Cases | Abstract |
| Apoorva Vijaykumar Bharadwaj | ||
| Vol 1, No 4 (2012) | Consumer Awareness and Perception towards Green Products: A Study of Youngsters in India | Abstract |
| Sanjeev Kumar, Radha Garg, Anita Makkar | ||
| Vol 4, No 4 (2015) | Consumer Behaviour of Organic Food:A Developing Country Perspective | Abstract |
| Mehree Iqbal | ||
| Vol 6, No 1 (2017) | Consumer Choice in the Presence of Incomplete Information with MCDM Method under Crisp Data | Abstract |
| Mohammad Azadfallah | ||
| Vol 3, No 2 (2014) | Consumer Perception and Opinion Towards Advertising: An Empirical Study on Consumer Behaviour in South Delhi | Abstract |
| Tejinder Sharma, Geetanjali Chawla | ||
| Vol 8, No 1 (2019) | Consumer Perceptions of Brand Mention in Magazines by Level of Involvement | Abstract |
| Charles J. Quigley, Sharmin Attaran, Elaine M. Notarantonio | ||
| Vol 3, No 3&4 (2014) | Consumers' Perceptions and Behaviour About Brands: Effect of Complaint Resolutions on Social Media | Abstract |
| Ashwini K. Awasthi, Madhura Kane | ||
| Vol 8, No 2&3 (2019) | Content Analysis of the Literature on Career Advancement of Women Employees:A Critical Review | Abstract |
| Khagendra Nath Gangai, Rachna Agrawal | ||
| Vol 3, No 2 (2014) | Convenience and Atmospherics as Predictors of Retail Customer Experience | Abstract |
| Shilpa Bagdare | ||
| Vol 1, No 4 (2012) | CSR Communication through Annual Reports: To Whom, How Much and Why? | Abstract |
| Ruchi Tewari | ||
| Vol 7, No 3 (2018) | Customer Experience, Memories and Loyalty in Indian Hospitality Sector | Abstract |
| Raouf Ahmad Rather | ||
| Vol 2, No 4 (2013) | Determinants of Consumer Involvement: A Quantitative Analysis of Laptop Purchase | Abstract |
| Sapna Solanki | ||
| Vol 4, No 4 (2015) | Determinants of Prepaid Mobile Service Providers:Evidence from Agartala | Abstract |
| Rajat Deb, Moumita Naha | ||
| Vol 3, No 3&4 (2014) | Determinants of Service Excellence in Online Shopping: An Empirical Investigation | Abstract |
| Balgopal Singh, Abhinav Nigam | ||
| Vol 7, No 4 (2018) | Devastating the Quality Time of TV Viewers by Encroachments of TV Advertisements in India | Abstract |
| Muthusamy Sabesh Manikandan, Ganesan Thangadurai, R. Manohar | ||
| Vol 3, No 2 (2014) | Developing New Financial Services from Lead User Input in India | Abstract |
| Intekhab (Ian) Alam | ||
| Vol 8, No 4 (2019) | Digital Marketing and Mobile Technology Impact on Tourism in Portugal | Abstract |
| Rui Manuel Firmino, Pedro Miguel Ramada, Maria Nascimento Cunha, José Manuel Araújo Magano | ||
| Vol 5, No 1 (2016) | Discovering a Rosetta Stone for Firm-Side Authenticity:An Empirical Investigation | Abstract |
| Ian Parkman, Samuel Holloway | ||
| Vol 8, No 2&3 (2019) | E-Buying of Medicines:Trends and Factors Influencing Online Pharmacy | Abstract |
| Sadiya Fatima, Rashi Malpani, Savita Sodhi, Anupam Ghosh | ||
| 51 - 75 of 191 Items | First Previous 1 2 3 4 5 6 7 8 Next Last | |
Browse Title Index
Scroll