International Journal of Marketing and Business Communication

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Constructing Communication Strategy Templates for Managerial Persuasion and Argumentation Cases


Affiliations
1 Business Ethics & Communications Group, Indian Institute of Management, Calcutta, West Bengal, India
     

   Subscribe/Renew Journal


The present paper discusses various evaluation templates the instructors can design as assessment tools for testing persuasion and argumentation skills of students pursuing management careers when they present their complex managerial cases to upper management for winning endorsements for their ambitious ideas. It discusses the application of diverse communication strategies based on the theory and practice of managerial communication. The paper encompasses presentation of application layouts that can help students chisel their thought processes to accomplish their coveted outcomes when they transmute the theories learnt in the classroom environment into corporate communication exercises. Instructors of managerial communication can benefit from this paper in shaping their own teaching-learning offerings in more practice-friendly formats.

Keywords

Evaluation, Persuasion, Argumentation, Communication, Template, Strategy.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Blasczynski, C., Haras, C., & Katz, I. (2010). Does business writing require information literacy? Business Communication Quarterly, 73(2), 135-149.

  • Charles, M. (2009a). Future horizons: Europe. In: Bargiela-Chiappini, Francesca (ed.) The Handbook of Business Discourse, pp. 454-464. Edinburgh: Edinburgh University Press.

  • Charles, M. (2009b) The ascent of communication are we on board? In: Louhiala-Salminen, Leena/Kankaanranta, Anne (eds) The Ascent of International Business Communication, pp. 9-23. Helsinki: Helsingin kauppakorkeakoulu.

  • Charles, M. (2011). Seeing the wood for the trees: a research agenda with a new focus. In: Garzone, Giuliana/Gotti, Maurizio (eds) Discourse, Communication and the Enterprise, pp. 49-68. Genres and Trends. Bern/Berlin: Peter Lang.

  • Du-Babcock, B. (2006). Teaching business communication: Past, present, and future. Journal of Business Communication, 43(3), 253-264.

  • Gamble, T. K., & Gamble, M. (2010). Communication works, p.499. New Delhi: Tata McGraw - Hall.

  • Gray, E. (2010). Specific oral communication skills desired in new accountancy graduates. Business Communication Quarterly, 73, 40-67.

  • Kirby, D., & Romine, J. (2009). Develop oral presentation skills through accounting curriculum design and course-embedded assessment. Journal of Education for Business, 85, 172-179.

  • Laster, N., & Russ, T. (2010). Looking across the divide: Analyzing cross-disciplinary approaches for teaching business communication. Business Communication Quarterly, 73, 248-264.

  • Louhiala-Salminen, L. (2009) Business communication. In: Bargiela-Chiappini, Francesca (ed.) The Handbook of Business Discourse, pp. 305-316. Edinburgh: Edinburgh University Press.

  • Munter, M. (2010). Guide to managerial communication p.3. New Delhi: Pearson Education.

  • Russ, T. (2009). The status of the business communication course at U.S. colleges and universities. Business Communication Quarterly, 72(4), 395-413.

  • Sapp, D., & Zhang, Q. (2009). Trends in industry supervisors’ feedback on business communication internships. Business Communication Quarterly, 72(3), 274-288.

  • Yu, H. (2010). Bring workplace assessment into business communication classrooms: A proposal to better prepare students for professional workplaces. Business Communication Quarterly, 73(1), 21-3.


Abstract Views: 264

PDF Views: 2




  • Constructing Communication Strategy Templates for Managerial Persuasion and Argumentation Cases

Abstract Views: 264  |  PDF Views: 2

Authors

Apoorva Vijaykumar Bharadwaj
Business Ethics & Communications Group, Indian Institute of Management, Calcutta, West Bengal, India

Abstract


The present paper discusses various evaluation templates the instructors can design as assessment tools for testing persuasion and argumentation skills of students pursuing management careers when they present their complex managerial cases to upper management for winning endorsements for their ambitious ideas. It discusses the application of diverse communication strategies based on the theory and practice of managerial communication. The paper encompasses presentation of application layouts that can help students chisel their thought processes to accomplish their coveted outcomes when they transmute the theories learnt in the classroom environment into corporate communication exercises. Instructors of managerial communication can benefit from this paper in shaping their own teaching-learning offerings in more practice-friendly formats.

Keywords


Evaluation, Persuasion, Argumentation, Communication, Template, Strategy.

References