| Issue | Title | |
| Vol 9, No 1&2 (2020) | An Empirical Study on Brand Positioning and Consumer Perception towards Various Shampoo Brands | Abstract |
| Mridusmita Das | ||
| Vol 8, No 4 (2019) | An Empirical Study on Service Quality Comparison Between Private and Public Hospitals in Delhi-NCR | Abstract |
| Vishal Kamra, Supreet Kaur Sethi, J. K. Sharma | ||
| Vol 1, No 4 (2012) | An Exploratory Study of Luxury Consumption in Korea: Implications for International Marketers and Advertisers | Abstract |
| Min-Woo Kwon, Jonghyuk Lee, Yongjun Sung, Dave Wilcox | ||
| Vol 6, No 4 (2017) | Analysing Brand Love:Integration of Predictive Validity for PLS Models | Abstract |
| Karla Barajas-Portas | ||
| Vol 6, No 2 (2017) | Analysis of Factors Influencing E-WOM Credibility | Abstract |
| Fatema Tuz Zohora, Nazia Choudhury, Md. Nazmus Sakib | ||
| Vol 1, No 4 (2012) | Analyzing Computer Mediated Buyer-seller Negotiations: An Application of Social Presence Theory | Abstract |
| Guang Yang | ||
| Vol 7, No 4 (2018) | Analyzing the Antecedents and Consequences of Brand Experience:An Exploratory Study in the Case of Consumer Durables in the Indian Context | Abstract |
| Mukesh Govind Kharat, Rekha D. Chikhalkar, Manoj Kumar Jha, Manoj Govind Kharat | ||
| Vol 2, No 1 (2013) | Antecedents of Customer Satisfaction for Users of Post-paid Mobile Services in Indore Region | Abstract |
| Prerna Kumar, Shailendra Paul Singh | ||
| Vol 7, No 3 (2018) | Antecedents of Youth Green Intention:An Examination of Subjective Norms and Perceived Behavioural Controls | Abstract |
| Vishal Gupta | ||
| Vol 11, No 1 (2022) | Assessing Impact of Electronic Payment Technology on Customers’ Satisfaction Level at Shell Relays Filling Station in Mauritius | Abstract |
| Shadrack Khaoya Wakhura | ||
| Vol 1, No 2 (2012) | Assessing the Gender Influence on Perception of Service Quality: A Study of Shop-in-shop in India | Abstract |
| Samridhi Tanwar, Neeraj Kaushik, V.K. Kaushik | ||
| Vol 4, No 3 (2015) | Assessment of Regulatory Norms in Retail Marketing | Abstract |
| Bodh Raj Sharma | ||
| Vol 3, No 1 (2014) | Assuring Business Excellence With the Aid of Effective Transportation Management | Abstract |
| Vipul Chalotra | ||
| Vol 3, No 2 (2014) | Attitude Towards Advertisements: A Study on Tweenagers | Abstract |
| Dheeraj Nim, Simranjeet Kaur Sandhar, Tanvi Dashora | ||
| Vol 8, No 1 (2019) | Attitude Towards Advertisements: An Empirical Study on the Antecedents | Abstract |
| Ajit Sadasivan | ||
| Vol 4, No 1 (2015) | Audience Behaviour towards Television Advertisements: An Empirical Study in Ahmedabad | Abstract |
| Shahir Bhatt, Amola Bhatt | ||
| Vol 2, No 2 (2013) | Auditing Communication Satisfaction among Banking Professionals: An Approach to Managing Workplace Communication | Abstract |
| Sweta Saurabh, Tuhin Chattopadhyay | ||
| Vol 6, No 4 (2017) | ‘I Speak English and French, NOT American’:Canadian Advertising from an Intercultural and Postcolonial Perspective | Abstract |
| Erhard Lick | ||
| Vol 1, No 4 (2012) | Balancing Diversity among Indian Life Insurers Looking Back and Looking Ahead | Abstract |
| Sangeetha Natarajan, S. Porkodi, S. Poornima | ||
| Vol 1, No 4 (2012) | Behavioural Analysis of Individual Investors towards Selection of Mutual Fund Schemes: An Empirical Study | Abstract |
| Neelam Jain, Sugandh Rawal | ||
| Vol 10, No 2 (2021) | Brand Health and Campaign Evaluation: A Case Study in India | Abstract |
| Saikat Chakraborty, Sarbani Mitra | ||
| Vol 5, No 3 (2016) | Brand Perceptual Mapping by Text Mining Online Product Reviews | Abstract |
| Amir Ekhlassi, Farnoush Reshadi, Anfeng Wan | ||
| Vol 2, No 3 (2013) | Brand Value of Bridgestone Tyre Limited - A Study with Reference to Puducherry State | Abstract |
| N. Prabakaran, N. Panchanatham | ||
| Vol 2, No 3 (2013) | Branding of Sport Teams: Re-conceptualizing the Fan Based Brand-Equity Model | Abstract |
| Anish Yousaf Naik, Anil Gupta | ||
| Vol 3, No 3&4 (2014) | Branding Practices & Market Analysis of Knitwear Industry- An Empirical Study of Ludhiana Cluster | Abstract |
| Sanjeev Sharma | ||
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