| Issue | Title | |
| Vol 1, No 3 (2012) | Marketing of Library and Information Services in the Higher Educational Institutions: A Case Study in Jorhat District of Assam | Abstract |
| Ratan Borman, Ayekpam Ibemcha Chanu, Ratan Singh | ||
| Vol 2, No 4 (2013) | Matching of Different Attributes for Successful Manufacturing and Sales Management: a Strategic Relationship Approach | Abstract |
| Md. Borak Ali, Md. Rokonuzzaman | ||
| Vol 4, No 2 (2015) | Mobile Advertising Effectiveness on Gen Y’s Attitude and Purchase Intentions | Abstract |
| Jay Prakash Trivedi | ||
| Vol 1, No 1 (2012) | Multi-channel Integration and its Impact on Service Quality Perception of Bank Customers | Abstract |
| Arup Kumar Baksi, Bivraj Bhusan Parida | ||
| Vol 3, No 2 (2014) | Multisensory Marketing - Building Sustainability Perspective in Diverse Sectors | Abstract |
| Prarthana Kumar | ||
| Vol 1, No 3 (2012) | Mutual Fund Investments: A Study of Investors' Behaviour | Abstract |
| Rajesh Kumar, R.S. Arora | ||
| Vol 8, No 1 (2019) | Navigating Across Cultures: Cultural Competence Challenges for Budding Indian Managers | Abstract |
| Medha Bakhshi | ||
| Vol 6, No 3 (2017) | Online Shopping Habits Among B-School Students and Teachers:A Study of Belagavi City | Abstract |
| Arif H. Shaikh, Prasad V. Daddikar | ||
| Vol 2, No 4 (2013) | Organisational Service Orientation Influencing Contact Employee and Customer Responses | Abstract |
| Mushtaq Ahmed Siddiqi | ||
| Vol 5, No 3 (2016) | Perception Mapping of Entry Level Passenger Cars - An Application of Multi Dimensional Scaling | Abstract |
| Soumya Subash Uma, Hareesh N. Ramanathan | ||
| Vol 10, No 3 (2021) | Personal Selling Strategy and Firm’s Productivity: A Study of Selected Microfinance Banks in Calabar, Cross River State | Abstract |
| Usani, Nfawa Erasmus, Eko, Hodo Anna | ||
| Vol 1, No 2 (2012) | Pilgrimage Tourism: An Empirical Study of Pilgrims' Behaviour in North India | Abstract |
| Padmini Tomer, R.S. Arora | ||
| Vol 1, No 2 (2012) | Policy Regulation of Advertising to Children | Abstract |
| Akhter Ali, D.K. Batra, N. Ravichandran | ||
| Vol 8, No 1 (2019) | Positioning of Vishal Mega Mart, a Hypermarket and its Consumer Preferences through the Implementation of Multi Dimensional Scaling, Factor and Conjoint Analysis w.r.t. Delhi Market | Abstract |
| Sougata Banerjee, Mohsin Aziz Baba | ||
| Vol 7, No 3 (2018) | Production and Export of Fresh and Dry Fruits in Jammu and Kashmir:An Analytical Study | Abstract |
| Ishfaq Ahmad Shah | ||
| Vol 5, No 1 (2016) | Proposing the Sports Team Brand Hierarchy Conceptual Framework | Abstract |
| Lysias Tapiwanashe Charumbira | ||
| Vol 6, No 3 (2017) | QR Codes in Marketing:An Empirical Study on Awareness and Opinions Regarding QR Code Usage Among Young Indian Adults | Abstract |
| Shivaratri Chandramouli Rajaiah | ||
| Vol 5, No 2 (2016) | Reciprocal Effects of Brand Extension on Brand Equity:A Literature Review | Abstract |
| Richa Joshi, Rajan Yadav | ||
| Vol 3, No 3&4 (2014) | Retail Quality and Relationship Quality: Gender Based Perspective in Retail | Abstract |
| Ekta Duggal, Harsh V. Verma | ||
| Vol 1, No 2 (2012) | Role of E-media in Decision Making Process: An Empirical Study with Special Reference to Urban Youth in India | Abstract |
| Urvashi Makkar | ||
| Vol 9, No 3&4 (2020) | Role of Online Marketing in University Admissions: Indian Students’ Perspective | Abstract |
| Shraddha Mishra, Rachna Madaan | ||
| Vol 4, No 3 (2015) | Role of Personality in Response to Fear Appeal Advertisements on Oral Hygiene | Abstract |
| S. Ajit, V. Joseph Paul Raj | ||
| Vol 10, No 3 (2021) | Role of Public Relations in Rural Marketing with Special Reference to Bihar | Abstract |
| Gunjan Shah | ||
| Vol 6, No 3 (2017) | Role of Retail Store Attributes on Store and Customer Engagement in Food Industry | Abstract |
| Sonia Choudhary, Tisha Singh | ||
| Vol 5, No 1 (2016) | Role of the Medical Practitioner’s Emotional Intelligence on Patient Satisfaction | Abstract |
| S. R. Bharamanaikar, Shama V. Kadadi | ||
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