| Issue | Title | |
| Vol 3, No 2 (2014) | The Month-of-the-Year Effect in the Indian Stock Market: A Case Study on BSE Sensex | Abstract |
| Som Sankar Sen | ||
| Vol 2, No 1 (2013) | The Role of Extrinsic Attributes on Product Performance: Perspective of Bangladesh | Abstract |
| Enayet Hossain, Sanjay J. Bhayani | ||
| Vol 9, No 1&2 (2020) | The Role of Privacy in Smartphone Apps Usage | Abstract |
| Stephen L Baglione, Louis A Tucci | ||
| Vol 1, No 2 (2012) | The Strategic Application of Internal Marketing: An Investigation of Indian Banking | Abstract |
| Rama Mohan Prakash | ||
| Vol 8, No 2&3 (2019) | To Understand the Pre-Launch Activities of Gold Fogg Energy Drink and Its Strategies for Market Penetration in Ahmedabad | Abstract |
| Srilakshmi Nair, Kavita P. Kshatriya | ||
| Vol 4, No 2 (2015) | Understanding Physicians’ Internet Adoption Pattern: A Hybrid Approach for Pharmaceutical Marketing | Abstract |
| Avadhut Patwardhan, Neeraj Pandey, S. M. Dhume | ||
| Vol 10, No 1 (2021) | Understanding the Impact of Social Media on Consumer’s Attitude and Decision Making Process | Abstract |
| Sunita Gupta, Pankaj Gupta, Renu Yadav | ||
| Vol 3, No 3&4 (2014) | Understanding the Role of Competing Schema for Corporate Social Responsibility Initiatives | Abstract |
| Yoon-Joo Lee, Leigh Anne Howard | ||
| Vol 8, No 2&3 (2019) | Users’ Perception of the Need for Marketing Academic Libraries using Librarians’ Competences | Abstract |
| Obia Gopeh Inyang, Patience Owere Ekpang | ||
| Vol 8, No 1 (2019) | Using Collaborative Project for Learning Effective Ways of Working Harmoniously with People from Different Cultures | Abstract |
| Archana Shrivastava | ||
| Vol 6, No 4 (2017) | Vehicle Ownership as an Influence on Retail Shoppers’ Perception of Indian Traditional Grocery Stores | Abstract |
| Harsh Sharma, Vaibhav Lowalekar | ||
| Vol 5, No 4 (2016) | Visual Rhetorical Figures in Canadian Advertising:Differences between Anglophone and Francophone Consumer Magazines | Abstract |
| Erhard Lick | ||
| Vol 6, No 2 (2017) | What do Consumers Tweet about? The Role of Product Type and Brand Belief Type on User-Generated Content | Abstract |
| Camelia C. Micu, Tilottama Chowdhury, Anca Micu, Arjun Chaudhuri | ||
| Vol 6, No 2 (2017) | What Makes Audience to Watch Bollywood Films in India:An Empirical Study | Abstract |
| Frince Thomas Chemmanoor, Falguni H. Pandya | ||
| Vol 4, No 4 (2015) | Who’s Chatting?:Interplay between Personality and WhatsApp Use | Abstract |
| Himanshu Rajput | ||
| Vol 7, No 1 (2018) | Young Customer’s Insight on Social Media Engagement | Abstract |
| Anu Rani | ||
| 176 - 191 of 191 Items | First Previous 3 4 5 6 7 8 | |
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