International Journal of Marketing and Business Communication

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Vehicle Ownership as an Influence on Retail Shoppers’ Perception of Indian Traditional Grocery Stores


Affiliations
1 Institute of Professional Education and Research, Bhopal, Madhya Pradesh, India
     

   Subscribe/Renew Journal


The present study attempts to find out the shoppers’ perception of important retail attributes of Indian traditional grocery retail stores from the perspective of ownership of different vehicles by the shoppers. Grocery is one of the major need-based personal consumption goods for the shoppers and also one of the big sectors of retail globally. Grocery purchase is a regular activity and vehicle ownership may work as an influence on the perception of shoppers. It would be of academic as well as business concern to understand the influence of vehicle ownership as seen in the context of traditional grocery retailing. Also as Indian grocery retail is dominated by the traditional grocery stores known as ‘kirana’; knowledge of the difference in shoppers’ perception based on vehicle ownership variables would lead to a better understanding by these stores so as to devise their strategies to enhance the customer patronage. It was found that the vehicle ownership may significantly influence the perceptions of retail shoppers towards traditional grocery stores.

Keywords

Retailing, Shoppers’ Perception, Vehicle Ownership, Grocery, Indian Traditional Retailing.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Achen, M. (2005). Shopping facilities and mobility behaviour in east Germany: The significance of distance in the choice of store for grocery shopping. European Journal of Transport and Infrastructure Research, EJTIR, 5(3), 187-218.

  • Birtwistle, G., Clarke, I., & Freathy, P. (1999). Store image in the UK fashion sector: consumer versus retailer perceptions. The International Review of Retail, Distribution and Consumer Research, 9(1), 1-16.

  • Brown, F. E., & Fisk, G. (1965). Department stores and discount houses: Who dies next? Journal of Retailing, 41(3), 15-27. 143.

  • Brown, F. E. (1969). Price image versus price reality. Journal of Marketing Research, 6(2), 185-191.

  • Carrasco, N. (2008). Deciding where to shop: disaggregate random utility destination. choice modeling of grocery shopping in canton Zurich, Master Thesis, IVT, ETH Zurich, Zurich.

  • Doyle, P., & Fenwick, I. (1974-75). How store image affects shopping habits in grocery chains. Journal of Retailing, 50(4), 39-52.

  • Hansen, R. A., & Deutscher, T. (1977/78). An empirical investigation of attribute importance in retail store selection. Journal of Retailing, 53(4), 59-73.

  • Hills, G. E., Granbois, D. H., & Patterson, J. M. (1973). Black consumer perceptions of food store attributes. Journal of Marketing, 37(2), 47-57.

  • Information Resources Inc. (IRI) (2007). Consumer shopping wants and UK grocery retailing. A study undertaken by the British Brands Group.

  • Kunkel, J. H., & Berry, L. (1968). A behavioural conception of retail image. Journal of Marketing, 32(4), 21-27.

  • Lindquist, J. D. (1974). Meaning of image: Survey of empirical and hypothetical evidence. Journal of Retailing, 50(4), 29-38.

  • Martineau, P. (1958). The personality of the retail store. Harvard Business Review, 36(1), 47-55.

  • Mazursky, D., & Jacoby, J. (1986). Exploring the development of store images. Journal of Retailing, 62(2), 145-165.

  • Morschett, D., Swoboda, B., & Foscht, T. (2005). Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives International Review of Retail, Distribution and Consumer Research, 15(4), 423-447.

  • Oxenfeldt, A. (1974/75). Developing a favorable price quality image. Journal of Retailing, 50(4), 8-15.

  • Pessemier, E. A. (1980). Store Image and Positioning. Journal of Retailing, 56(1), 94-106.

  • Sinha, P. K., & Banerjee, A. (2004). Store choice behaviour in an evolving market. International Journal of Retail & Distribution Management, 32(9), 482-494.

  • Sinha, P. K., Banerjee, A., & Uniyal, D. P. (2002). Deciding where to buy: Store choice. behavior of Indian shoppers. Vikalpa, 27(2), 13-28.

  • Sinha, P. K., Mathew, E., & Kansal, A. (2005). Format choice of food and grocery retailers. Indian Institute of Management, Ahmedabad. Ahmedabad: Indian Institute of Management.

  • Sirohi, N., McLaughlin, E. W., & Wittink, D. R. (1998). Model of consumer perceptions and store loyalty intentions for a supermarket retailer. Journal of Retailing, 74(2), 223-245.

  • Stone, K. E. (1995). Impact of Wal-Mart Stores and other Mass Merchandisers in Iowa, 1983-1993. Economic Development Review, spring, 1995.

  • The Red Hot Group. (2007). Consumer shopping wants and UK grocery retailing. A study undertaken by the British Brands Group.

  • Uusitalo, O. (2001). Consumer perceptions of grocery retail formats and brands. International Journal of Retail & Distribution Management, 29(5), 214-225.

  • Zielke, S. (2006). Measurement of retailers’ price images with a multiple-item scale. International Review of Retail, Distribution and Consumer Research, 16(3), 297-316.

  • Zimmer, M. R., & Golden, L. L. (1988). Impressions of retail stores: A content analysis of consumer images. Journal of Retailing, 64(3), 265-303.


Abstract Views: 269

PDF Views: 0




  • Vehicle Ownership as an Influence on Retail Shoppers’ Perception of Indian Traditional Grocery Stores

Abstract Views: 269  |  PDF Views: 0

Authors

Harsh Sharma
Institute of Professional Education and Research, Bhopal, Madhya Pradesh, India
Vaibhav Lowalekar
Institute of Professional Education and Research, Bhopal, Madhya Pradesh, India

Abstract


The present study attempts to find out the shoppers’ perception of important retail attributes of Indian traditional grocery retail stores from the perspective of ownership of different vehicles by the shoppers. Grocery is one of the major need-based personal consumption goods for the shoppers and also one of the big sectors of retail globally. Grocery purchase is a regular activity and vehicle ownership may work as an influence on the perception of shoppers. It would be of academic as well as business concern to understand the influence of vehicle ownership as seen in the context of traditional grocery retailing. Also as Indian grocery retail is dominated by the traditional grocery stores known as ‘kirana’; knowledge of the difference in shoppers’ perception based on vehicle ownership variables would lead to a better understanding by these stores so as to devise their strategies to enhance the customer patronage. It was found that the vehicle ownership may significantly influence the perceptions of retail shoppers towards traditional grocery stores.

Keywords


Retailing, Shoppers’ Perception, Vehicle Ownership, Grocery, Indian Traditional Retailing.

References