International Journal of Marketing and Business Communication

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Assessment of Regulatory Norms in Retail Marketing


Affiliations
1 Department of Commerce, University of Jammu, Jammu & Kashmir, India
     

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This paper aims to explore empirically the perceptions of regulatory bodies about the legal norms followed in retail sector. Retailers are required to follow the various legal norms in their business practices but in the extant literature there is dearth of research on the topic under consideration. The study is based upon the data obtained from regulatory bodies from a northern Indian city through a self designed schedule based upon five point Likert scale. It was found that retailers do not prepare books of accounts fairly as they disclose low sales and profit. In fact, the retailers fill the tax return but at the same time, they evade the taxes by manipulating facts regarding sales and profit. However, the study is confined to retail sector and the future study can cover other areas as well.

Keywords

Legal Framework, Retailers, Regulatory Bodies.
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  • Assessment of Regulatory Norms in Retail Marketing

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Authors

Bodh Raj Sharma
Department of Commerce, University of Jammu, Jammu & Kashmir, India

Abstract


This paper aims to explore empirically the perceptions of regulatory bodies about the legal norms followed in retail sector. Retailers are required to follow the various legal norms in their business practices but in the extant literature there is dearth of research on the topic under consideration. The study is based upon the data obtained from regulatory bodies from a northern Indian city through a self designed schedule based upon five point Likert scale. It was found that retailers do not prepare books of accounts fairly as they disclose low sales and profit. In fact, the retailers fill the tax return but at the same time, they evade the taxes by manipulating facts regarding sales and profit. However, the study is confined to retail sector and the future study can cover other areas as well.

Keywords


Legal Framework, Retailers, Regulatory Bodies.

References