International Journal of Marketing and Business Communication

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Marketing Management in Micro and Small Enterprises:A Study in Warangal District


Affiliations
1 The Crescents College of Business Management, Warangal, Telangana, India
     

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Marketing is an essential input for success of small scale industries which produce a wide range of products. Marketing management is a key to success of small scale sector. It plays a very important role for the promotion of the business not only in large organisations but also in small and micro enterprises. The resources required for taking care of the various marketing aspects are obviously lacking with the small scale sector. Therefore, they are not in a position to compete with large well-established business houses and face unfair competition. They cannot conduct surveys, create a brand image, and establish marketing channels etc. as big organisations.

Keywords

Marketing Management, Small Scale Sector, Micro Enterprises, Marketing Channels.
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  • Annual Report. (2014-15). Govt. of India, Ministry of Micro, Small and Medium enterprises.

  • Critique (2002). New industrial policy for small scale sector. Mittal publications, New Delhi.

  • Desai, V. (2005). Management of small-scale industry. Himalaya Publishing House.

  • Holt, D. H. (2007). Entrepreneurship new venture creation. Prentice hall of India.

  • Laghu-udyog Samachar. (2006). 30(9-12). April-July. www.dcmsme.in

  • www.smallindustries.com


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  • Marketing Management in Micro and Small Enterprises:A Study in Warangal District

Abstract Views: 477  |  PDF Views: 0

Authors

Sadiqua Tabassum
The Crescents College of Business Management, Warangal, Telangana, India

Abstract


Marketing is an essential input for success of small scale industries which produce a wide range of products. Marketing management is a key to success of small scale sector. It plays a very important role for the promotion of the business not only in large organisations but also in small and micro enterprises. The resources required for taking care of the various marketing aspects are obviously lacking with the small scale sector. Therefore, they are not in a position to compete with large well-established business houses and face unfair competition. They cannot conduct surveys, create a brand image, and establish marketing channels etc. as big organisations.

Keywords


Marketing Management, Small Scale Sector, Micro Enterprises, Marketing Channels.

References