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Factors Influencing the Design of an Adventure Tourism Package for Kerala: Perceptions of Foreign Tourists


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1 School of Management Studies, Cochin University of Science and Technology, Cochin.
     

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The perceptions of foreign tourists are very important in designing a suitable adventure tour package for any potential destination. This study was undertaken with the objective of understanding the attributes the foreign tourists consider important in a Kerala based adventure tour package. Based on the data collected from 104 foreign tourists visiting Kerala, India, the important attributes expected in a Kerala based adventure tour package are identified. Exploratory factor analysis was used to get the underlying dimensions. The possible variation in the importance attached to these dimensions, based on demographic characteristics of the tourists, are also analyzed. The findings are discussed to draw conclusions on designing an appropriate adventure tour package for international tourists.

Keywords

Adventure Tourism, Kerala, Tourist Perception, Factor Analysis, ANOVA
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  • Factors Influencing the Design of an Adventure Tourism Package for Kerala: Perceptions of Foreign Tourists

Abstract Views: 316  |  PDF Views: 2

Authors

Sam Thomas
School of Management Studies, Cochin University of Science and Technology, Cochin.

Abstract


The perceptions of foreign tourists are very important in designing a suitable adventure tour package for any potential destination. This study was undertaken with the objective of understanding the attributes the foreign tourists consider important in a Kerala based adventure tour package. Based on the data collected from 104 foreign tourists visiting Kerala, India, the important attributes expected in a Kerala based adventure tour package are identified. Exploratory factor analysis was used to get the underlying dimensions. The possible variation in the importance attached to these dimensions, based on demographic characteristics of the tourists, are also analyzed. The findings are discussed to draw conclusions on designing an appropriate adventure tour package for international tourists.

Keywords


Adventure Tourism, Kerala, Tourist Perception, Factor Analysis, ANOVA

References