International Journal of Marketing and Business Communication

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Study of Key Factors Driving Consumers’ Intention to Purchase Organic Food Products: A Conceptual Framework


Affiliations
1 Senior Assistant Professor (Marketing), Department of Business Management, Krishna University (State Govt. of A.P.), Machilipatnam, Andhra Pradesh, India
     

   Subscribe/Renew Journal


The domestic as well as global organic food market is experiencing a massive growth in recent years because of its multiple health benefits. Several studies focused on consumer perceptions towards organic food products in different contexts. However, in spite of the emergence of studies on this topic, the information about the key factors driving consumer intention to purchase, as well as their actual purchase behaviour, is still scarce. The aim of this research is to explore the key drivers of purchase intentions of organic food products, and develop a conceptual framework based on personal characteristics, motives, perceptions, subjective knowledge, reference groups, attitudes, perceived behavioural control, purchase intention, and actual buying behaviour. This extensive literature review has analysed thee top-quality poll of papers published in the past two decades. As a result, it contributes to a better understanding of this focal phenomenon by identifying the key drivers of consumers’ intention to purchase organic food products. Furthermore, future research directions are provided, in order to extend the existing knowledge of consumer behaviour towards organic food products.

Keywords

Organic Food, Personal Characteristics, Perception, Motives, Subjective Knowledge, Reference Group, Attitude, Perceived Behavioural Control, Buying Intention, India
Subscription Login to verify subscription
User
Notifications
Font Size


  • Aarset, B., Beckmann, S., Bigne, E., Beveridge, M., Bjorndal, T., Bunting, J., & Reisch, L. (2004). The European consumers’ understanding and perceptions of the “organic” food regime: The case of aquaculture.British Food Journal, 106(2), 93-105.

  • Abhishek, C., Godara, S. P., Babita, S., & Naleeni, R.(2014). Consumer perception and buying behaviour towards organic fruits and vegetables in Delhi National Capital Region. Progressive Horticulture, 46(1), 162-167.

  • Ahmad, S. N. B. B. (2010). Organic food: A study on demographic characteristics and factors influencing purchase intentions among consumers in Klang Valley, Malaysia. International Journal of Business and Management, 5(2), 106-118.

  • Ali, J., Kappor, S., & Moorthy, J. (2010). Buying behaviour of consumers for food products in an emerging economy. British Food Journal, 112(2), 109-124.

  • Ali, T., Alam, A., & Ali, J. (2015). Market structure analysis of health and wellness food products in India.British Food Journal, 117(7), 1859-1871.

  • Ali, S., Jalil, H., & Shaharudin. (2010). Consumer’s perception and purchase intentions towards organic food product – Exploring attitude among academician.Canadian Social Science, 6(6), 119-129.

  • Anand, D., & Palaniammal, V. S. (2016). Consumers buying behaviour towards organic foods in Vellore region. International Research Journal of Management & Social Sciences, 1(4), 36-44.

  • Annunziata, A., & Scarpato, D. (2014). Factors affecting consumer attitudes towards food products with sustainable attributes. Agricultural Economics, 8, 353-363.

  • Anonymous. (2005). Organic federation of Australia, national standard for organic and bio-dynamic produce. Retrieved from http://www.ofa.org.au/pages/ Becoming-Certified.html

  • Anonymous, (2012b). US department of agriculture, organic production and organic food: Information access tools. Retrieved from http://www.nal.usda.gov/ afsic/pubs/ofp/ofp.shtml

  • Aryal, K. P., Chaudhary, P., Pandit, S., & Sharma, G.(2009). Consumers’ willingness to pay for organic products: A case from Kathmandu valley. The Journal of Agriculture and Environment, 10, 12-22.

  • ASSOCHAM & EY (2018). The Indian organic market: A new paradigm in agriculture. New Delhi, India.

  • Balaji, V., & Bhama, T. (2012). Consumer perception towards organic food products in India. Proceedings of the International Conference on Business Management and Information Systems, 1(1), 303-307.

  • Baltas, G. (2001). Nutrition labelling: Issues and policies.European Journal of Marketing, 35(5), 708-721.

  • Barrena, R., & Sánchez, M. (2010). Frequency of consumption and changing determinants of purchase decision: From attributes to values in the organic food market. Spanish Journal of Agricultural Research, 8(2), 251-272.

  • Basha, M. B., & Ramesh, K. (2014). Consumer attitude towards organic food in Trichy - South India.International Journal of Marketing and Human Resource Management, 15(5), 1-10.

  • Batte, M. T., Hooker, N. H., Haab, T. C., & Beaverson, J. (2007). Putting their money where their mouths are: Consumer willingness to pay for multi-ingredient, processed organic food products. Food Policy, 32(2), 145-159.

  • Bernabeu, R., Brugarolas, M., Martinez-Carrasco, L., & Diaz, M. (2008). Wine origin and organic elaboration, differentiating strategies in traditional producing countries. British Food Journal, 110(2), 174-188.

  • Bharathi, B., Ananthnag, K., & Nagaraja, N. (2014).Buying behavior of urban residents towards organically produced food products. IMPACT: International Journal of Research in Applied, Natural and Social Sciences, 2(2), 33-38.

  • Bonti-Ankomah, S., & Yiridoe, E. K. (2006). Organic and conventional food: A literature review of the economics of consumer perceptions and preference. Organic Agriculture Centre of Canada, Nova Scotia Agriculture College, Truro, NS.

  • Boulstridge, E., & Carrigan, M. (2000). Do consumers really care about corporate responsibility? Highlighting the attitude-behaviour gap. Journal of Communication Management, 4(4), 355-368.

  • Bourn, D., & Prescott, J. (2002). A comparison of the nutritional value, sensory qualities and food safety of organically and conventionally produced foods.Critical Reviews in Food Science and Nutrition, 42(1), 1-34.

  • Briz, T., & Ward, R. W. (2009). Consumer awareness of organic products in Spain: An application of multinomial logit models. Food Policy, 34, 295-304.

  • Browne, A. W, Harris, P. J. C., Hofny-Collins, A. H., Pasiecznik, N., & Wallace, R. R. (2000). Organic production and ethical trade: Definition, practice and links. Food Policy, 25(1), 69-89.

  • Chakrabarti, S. (2010). Factors influencing organic food purchase in India – Expert survey insights. British Food Journal, 112(8), 902-915.

  • Chandrashekar, H. M. (2014). Consumers’ perception towards organic products – A study in Mysore city. International Journal of Research in Business Studies and Management, 1(1), 61-66.

  • Chandrashekar, H. M. (2010). Changing scenario of organic farming in India: An overview. International NGO Journal, 5(1), 34-39.

  • Chen, M. F. (2007). Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits.Food Quality and Preference, 18(7), 1008-1021.

  • Chen, M. F. (2009). Attitude toward organic foods among Taiwanese as related to health consciousness, environmental attitudes and the mediating effects of a healthy lifestyle. British Food Journal, 111(2), 165-178.

  • Chinnici, G., D’Amico, M., & Pecorino, B. (2002). A multivariate statistical analysis on the consumers of organic products. British Food Journal, 104(3/4/5), 187-199.

  • Chiranjeevi et al. (2015). Shopping behavior of consumers towards organic food products. Management Trends, 12(1), 1-8.

  • Chryssochoidis, G. (2000). Repercussions of consumer confusion for late introduced differentiated products.European Journal of Marketing, 34(5/6), 705-722.

  • Chryssochoidis, G. M., & Krystallis, A. (2005).Organic consumers’ personal values research: Testing and validating the list of values (LOV) scale and implementing a value-based segmentation task. Food Quality & Preference, 16, 585-599.

  • Chryssohoidis, G., & Krystallis, A. (2005). Consumers’ willingness to pay for organic food: Factors that affect it and variation per organic product type. British Food Journal, 107(5), 320-343.

  • Cohen, L. (2006). Remembrance of things past: Cultural process and practice in the analysis of career stories.Journal of Vocational Behaviour, 69(2), 189-201.

  • Coleman, L. J., Bahnan, N., Kelkar, M., & Curry, N.(2011). Walking the walk: How the theory of reasoned action explains adult and student intentions to go green.Journal of Applied Business Research, 27(3), 107-116.

  • Coyle. (2006). A revolution in food retailing underway in the Asia-Pacific region. Amber Waves, 3(4), 22-29.

  • Crofton, E. C., Markey, A., & Scannell, A. G. M. (2013).

  • Consumers’ expectations and needs towards healthy cereal based snacks: An exploratory study among Irish adults. British Food Journal, 115(8), 1130-1148.

  • Dahm, M. J., Samonte, A. V., & Shows, A. R. (2009).Organic foods: Do eco-friendly attitudes predict ecofriendly behaviors? Journal of American College Health, 58(3), 195-202.

  • Dai, Y. C., Zhu, B., & Ying, R. Y. (2006). Consumer’ choice on food safety: A case study on consumers’ purchasing behaviour to organic vegetable in Nanjing city. Journal of Nanjing Agricultural University (Social Sciences Edition), 6(1), 47-52.

  • Dash, M., Samantaray, A., & Dash, M. (2014).Consumer’s perception towards organic food products. International Journal of Engineering and Management Research, 4(3), 110-113.

  • De Magistris, T., & Gracia, A. (2008). The decision to buy organic food products in Southern Italy. British Food Journal, 110(9), 929-947.

  • Deshingkar, P., Kulkarni, U., Rao, L., & Rao, S. (2003).Changing food systems in India: Resource sharing and marketing arrangements for vegetable production in Andhra Pradesh. Development Policy Review, 21(5), 627-639.

  • Du, S., Bartels, J., Reinders, M., & Sen, S. (2017).Organic consumption behavior: A social identification perspective. Food Quality and Preference, 62, 190-198.

  • Dumea, A. C. (2012). Factors influencing consumption of organic food in Romania. USV Annals of Economics & Public Administration, 12(1), 107-113.

  • Dumea, A. C., & Cuza, A. I. (2012). Factors influencing consumption of organic food in Romania. The USV Annals of Economics and Public Administration, 12(1), 107-113.

  • Ernst & Young (2006). The great Indian retail story.Retrieved from http://www.ey.com/Global/assets.nsf/Sweden/The_Great_Indian_Retail_Story/$file/ The%20Great%20Indian%20Retail%20Story.pdf

  • Essoussi, L. H., & Zahaf, M. (2008). Decision making process of community organic food consumers: An exploratory study. Journal of Consumer Marketing, 25(2), 95-104.

  • Forman, J., & Silverstein, J. (2012). Organic foods: Health and environmental advantages and disadvantages.Pediatrics, 130(5), e1406-e1415.

  • Fotopoulos, C., & Krystallis, A. (2002). Purchasing motives and profile of the Greek organic consumer: A countrywide survey. British Food Journal, 104(9), 730-765.

  • Gifford, K., & Bernard, J. C. (2011). The effect of information on consumers’ willingness to pay for natural and organic chicken. International Journal of Consumer Studies, 16(2), 12-17.

  • Gil, J. M., Gracia, A., & Sanchez, M. (2000). Market segmentation and willingness to pay for organic products in Spain. The International Food and Agribusiness Management Review, 3(2), 207-226.

  • Goetzke, B. I., & Spiller, A. (2014). Health-improving lifestyles of organic and functional food consumers. British Food Journal, 116(3), 510-526.

  • Gomathi, M., & Kalyani, G. (2013). The importance of organic food products - A way to healthy life. PARIPEX – Indian Journal of Research, 2(11), 177-179.

  • Gotschi, E., Vogel, S., Lindenthal, T., & Larcher, M.

  • (2010). The role of knowledge, social norms and attitudes toward organic products and shopping behavior: Survey results from high school students in Vienna. Journal of Environmental Education, 41, 88-100.

  • Gottschalk, I., & Leistner, T. (2013). Consumer reactions to the availability of organic food in discount supermarkets. International Journal of Consumer Studies, 37, 136-142.

  • Gracia, & de Magistris, T. (2007). Organic food product purchase behaviour: A pilot study for urban consumers in the South of Italy. Spanish Journal of Agricultural Research, 5(4), 439-451.

  • Grzelak, P., & Maciejczak, M. (2013). Comparison between the United States and Poland of consumers’ perceptions of organic products. Studies in Agricultural Economics, 115, 47-56.

  • Guido, G., Prete, M., Peluso, A., Maloumby-Baka, R., & Buffa, C. (2010). The role of ethics and product personality in the intention to purchase organic food products: A structural equation modeling approach.International Review of Economics, 57(1), 79-102.

  • Hai, N. M., Moritaka, M., & Fukuda, S. (2013). Willingness to pay for organic vegetables in Vietnam: An empirical in Hanoi capital. Journal of Facts Agriculture, 58(2), 449-458.

  • Hamzaoui Essoussi, L., & Zahaf, M. (2008). Decision making process of community organic food consumers: An exploratory study. Journal of Consumer Marketing, 25(2), 95-104.

  • Hansen, T. (2005). Rethinking consumer perception of food quality. Journal of Food Products Marketing, 11(2), 75-93.

  • Hill, H., & Lynchehaun, F. (2002). Organic milk: Attitudes and consumption patterns. British Food Journal, 104(7), 526-542.

  • Honkanen, P., Verplanken, B., & Olsen, O. S. (2006).Ethical values and motives driving organic food choice.Journal of Consumer Behaviour, 4, 420-430.

  • Hovi, M., Sundrum, A., & Thamsborg, S. M. (2003).Animal health and welfare in organic livestock production in Europe: Current state and future challenges. Livestock Production Science, 80(1), 41-53.

  • Howard, P. H., & Allen, P. (2006). Beyond organic: Consumer interest in new labelling schemes in the Central Coast of California. International Journal of Consumer Studies, 30(5), 439-451.

  • Hsu, C. L., & Chen, M. C. (2014). Explaining consumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristics. Food Quality and Preference, 35, 6-13.

  • Hsu, S. Y., Chang, C. C., & Lin, T. T. (2016). An analysis of purchase intentions toward organic food on health consciousness and food safety with/under structural equation modelling. British Food Journal, 118(1), 200-216.

  • Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., & Stanton, J. (2007). Who are organic food consumers?A compilation and review of why people purchase organic food. Journal of Consumer Behaviour, 6(2‐3), 94-110.

  • Jones, P., Comfort, D., & Hillier, D. (2006). Healthy eating and the UK’s major food retailers: A case study in corporate social responsibility. British Food Journal, 108(10), 838-848.

  • Krishnakumarea, B., & Niranjan, S. (2017). Consumers’ buying behaviour towards organic food products in Tamil Nadu. Agricultural Economics Research Review, 30(1), 133-138.

  • Krystallis, A., Fotopoulos C., & Zotos, Y. (2006). Organic consumers’ profile and their willingness to pay (WTP) for selected organic food products in Greece. Journal of International Consumer Marketing, 19(1), 81-106.

  • Kuhar, A., & Juvancic, L. (2005). Modelling consumer preferences towards organic and integrated fruits and vegetables in Slovenia. In 97th EAAE Seminar on the Economics and Policy of Diet and Health. Reading, UK. April.

  • Kushwah, S., Dhir, A., Sagar, M., & Gupta, B. (2019).Determinants of organic food consumption. A systematic literature review on motives and barriers.Appetite, 143, 104402. doi:10.1016/j.appet.2019

  • Lairon, D. (2011). Nutritional quality and safety of organic food. In Sustainable Agriculture, 2, 99-110.

  • Laroche, M., Bergeron, J., & Barbaro-Forleo, G. (2001).Targeting consumers who are willing to pay more for environmentally friendly products. Journal of Consumer Marketing, 18(6), 503-520.

  • Lea, E., & Worsley, T. (2005). Australians’ organic food beliefs, demographics and values. British Food Journal, 107(11), 855-869.

  • Lee, H. J., & Yun, Z. S. (2015). Consumers’ perceptions of organic food attributes and cognitive and affective attitudes as determinants of their purchase intentions toward organic food. Food Quality and Preference, 39, 259-267.

  • Li, J., & Zepeda, L, (2007). Characteristics of organic food shoppers. Journal of Agricultural and Applied Economics, 39(1), 17-28.

  • Lindeman, M., & Vaananen, M. (2000). Measurement of ethical food choice motives. Appetite, 34(1), 55-59.

  • Liu, M. E. (2007). U.S. college students’ organic food consumption behaviour (pp. 13-70). Texas Tech University, Texas.

  • Liu, R., Pieniak, Z., & Verbeke, W. (2013). Consumers’ attitudes and behaviour towards safe food in China: A review. Food Control, 33(1), 93-104.

  • Lockie, S., & Mummery, K. (2004). Eating green: Motivations behind organic food consumption in Australia. Sociologia Ruralis, 42, 23-40.

  • Loureiro, M. L., & Hine, S. (2002). Discovering niche markets: A comparison of consumer willingness to pay for local (Colorado grown), organic, and GMOfree products. Journal of Agricultural and Applied Economics, 34(3), 477-487.

  • Ma, J., & Qin, F. (2009). Consumers’ cognition of safe agricultural products and its determinants: An empirical study on consumer behaviour to organic food of urban consumers in Beijing. China Rural Economy, 5, 26-34.

  • Magkos, F, Arvaniti, F., & Zampelas, A. (2003). Putting the safety of organic food into perspective. Nutrition Research Reviews, 16, 211-221.

  • Magnusson, M. K., Arvola, A., Koivisto Hursti, U. K., Aberg, L., & Sjoden, P. O. (2001). Attitudes towards organic foods among Swedish consumers. British Food Journal, 103(3), 209-227.

  • Magnusson, M. K., Arvola, A., Hursti, U. K. K., Åberg, L., & Sjödén, P. O. (2003). Choice of organic foods is related to perceived consequences for human health and to environmentally friendly behaviour. Appetite, 40(2), 109-117.

  • Magnusson, M., Arvola, A., Koivisto Hursti, U., Aberg, L., & Sjoden, P. (2001). Attitudes towards organic foods among Swedish consumers. British Food Journal, 103(3), 209-26.

  • Makatouni, A. (2002). What motivates consumers to buy organic food in the UK? Results from a qualitative study. British Food Journal, 104(3/4/5), 345-352.

  • Manohar, S. J., Devaru, S. D. B., & Arundathi, S. V.(2012). Consumer perception towards organic food products: An exploratory study in Bangalore using factor analysis. International Journal of Management Research and Review, 2(10), 1733-1747.

  • Marian, L., Chrysochou, P., Krystallis, A., & Thøgersen, J. (2014). The role of price as a product attribute in the organic food context: An exploration based on actual purchase data. Food Quality and Preference, 37, 52-60.

  • Mehra, S., & Ratna. (2014). Attitude and behaviour of consumers towards organic food: An exploratory study in India. Inter Journal of Business Excellence, 7(6), 677-699.

  • Michaelidou, N., & Hassan, L. M. (2008). The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. International Journal of Consumer Studies, 32(2), 163-170.

  • Mie, A., Andersen, H. R., Gunnarsson, S., Kahl, J., Kesse-Guyot, E., Rembiałkowska, E., Quaglio, G., & Grandjean, P. (2017). Human health implications of organic food and organic agriculture: A comprehensive review. Environmental Health, 16(1), 111.

  • Millock, K., Wier, M., Hansen, L. G., & Andersen, L.M. (2003). Consumer preferences for organic foods. Organic Agriculture: Sustainability, Markets and Policies, 257-271.

  • Moraes, C., Carrigan, M., & Szmigin, I. (2012). The coherence of inconsistencies: Attitude-behaviour gaps and new consumption communities. Journal of Marketing Management, 28(1-2), 103-128.

  • Nandi, R., Gowdru, N., Bokelmann, W., & Dias, Gustavo.(2015). Smallholder organic farmer’s attitudes, objectives and barriers towards production of organic fruits and vegetables in India: A multivariate analysis. Emirates Journal of Food and Agriculture, 27(5), 396-406.

  • Natarajan. (2015). Evaluation of the perception and buying behaviour of the consumers towards organic food in India. Journal of Exclusive Management Science, 4(11), 1-12.

  • Nguyen, H. V., Nguyen, N., Nguyen, B. K., Lobo, A., & Vu, P. A. (2019). Organic food purchases in an emerging market: The influence of consumers’ personal factors and green marketing practices of food stores. International Journal of Environmental Research and Public Health, 16(6), 10-37.

  • O’Donovan, P., & McCarthy, M. (2002). Irish consumer preference for organic meat. British Food Journal, 104(34/55), 353-370.Obayelu, O. A., Adepoju, A. O., & Idowu, T. (2014).

  • Factors influencing farmers’ choices of adaptation to climate change in Ekiti State, Nigeria. Journal of Agriculture and Environment for International Development, 108(1), 3-16.

  • Obayelu, O., Agboyinu, O. M., & Awotide, B. A. (2014).Consumers’ perception and willingness to pay for organic leafy vegetables in urban Oyo State, Nigeria.

  • Olivas, R., & Bernabeu, R. (2012). Men’s and women’s attitudes toward organic food consumption: A Spanish case study. Spanish Journal of Agricultural Research, 10(2), 281-291.

  • Onyango, B. M., Hallman, W. K., & Bellows, A. C.(2007). Purchasing organic food in US food systems: A study of attitudes and practice. British Food Journal, 109(5), 399-411.

  • Padel, S., & Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British Food Journal, 107(8), 606-625.

  • Pandiya, J., & Nayankumar, V. (2012). Profiling of organic food buyers in Ahmedabad city: An empirical study.Pacific Business Review International, 5(1), 19-25.

  • Pandurangarao et al. (2011). Consumer’s perception and purchase intentions towards green products. International Journal of Research in Commerce, IT & Management, 1(7), 63-66.

  • Paul, J., & Rana, J. (2012). Consumer behaviour and purchase intention for organic food. Journal of Consumer Marketing, 29(6), 412-422.

  • Nguyen, P. T., & Ha, T. M. (2016). Consumers perception of organic food in a peri-urban area in Queensland, Australia. International Journal of Scientific & Technology Research, 5(4), 216-224.

  • Prakash, G., Singh, P. K., Yadav, R. (2018). Application of consumer style inventory (CSI) to predict young Indian consumer’s intention to purchase organic food products. Food Quality and Preference, 68, 90-97.

  • Priya, S., & Parameswari, M. (2016). Consumer attitude towards organic food products. International Journal of Applied Research, 2(4), 723-725.

  • Radman, M. (2005). Consumer consumption and perception of organic products in Croatia. British Food Journal, 107(4), 263-273.

  • Raghavan, N., & Mageh, R. (2013). A study on consumers purchases intentions towards organic products. Indian Journal of Research, 2(1), 111-114.

  • Ramesh, S. V., & Divya, M. (2015). A study on consumers’ awareness attitude and satisfaction towards select organic food products with reference to Coimbatore.International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS), 2(4), 81-84.

  • Ramesh, P., Panwar, N. R., Singh, A. B., Ramana, S., Yadav, S. K., Shrivastava, R., & Rao, A. S. (2010). Status of organic farming in India. Current Science, 98(9), 1190-1194.

  • Ramesh, P., Singh, M., & Rao, A. S. (2005). Organic farming: Its relevance to the Indian context. Current Science, 88(4), 561-568.

  • Ramesh, S. V., & Divya M., (2015). Study on consumers’ awareness, attitude and satisfaction towards select organic food products with reference to Coimbatore.

  • International Journal of Interdisciplinary and Multidisciplinary Studies, (IJIMS), 2(4), 81-84.

  • Rana J., & Paul, J. (2020). Health motive and the purchase of organic food: A meta‐analytic review. Int. J. Consum.Studies, 44(2), 162-171.

  • Ray, R., & Lancaster, G. (2005). On setting the poverty line based on estimated nutrient prices: Condition of socially disadvantaged groups during the reform period. Economic and Political Weekly, 40(1), 46-56.

  • Rimal, A., Moon, W., & Balasubramanian, S. K. (2006).Perceived risks of agro biotechnology and organic food purchases in the United States. Journal of Food Distribution Research, 37(2), 70-79.

  • Rodríguez, E. M., Lupin, B., & Lacaze, M. V. (2006).Consumers’ perceptions about food quality attributes and their incidence in Argentinean organic choices.Paper Presented at the International Association of Agricultural Economist Conference, Gold Coast, Australia.

  • Saba, A., & Messina, F. (2003). Attitudes towards organic foods and risk/benefit perception associated with pesticides. Food Quality and Preference, 14(8), 637-645.

  • Sakthirama, V., & Venkatram, R. (2012). A structural analysis of purchase intention of organic consumers. International Journal of Management, 3(2), 401-410.

  • Saleki, Z. S., Seyedsaleki, S. M., & Rahimi, M. R.(2012). Organic food purchasing behaviour in Iran. International Journal of Business and Social Science, 3(13), 278-285.

  • Sathyendra Kumar, A. D., & Chandrashekar, H. M. (2015).A study on consumers’ behavior towards organic food products in Mysore city. International Journal of Management Research & Review, 5(11), 1082-1091.

  • Schleenbecker, R., & Hamm, U. (2013). Consumers’ perception of organic product characteristics. A review. Appetite, 71, 420-429.

  • Shafie, F. A., & Rennie, D. (2012). Consumer perceptions towards organic food. Procedia-Social and Behavioral Sciences, 49, 360-367.

  • Shashikiran, L., & Madhavaiah, C. (2014). Impact of demographics on consumers’ willingness to pay premium: A study of organic food products.International Journal of Research and Development A Management Review (IJRDMR), 3(3), 17-18.

  • Shepherd, R., Magnusson, M., & Sjödén, P. O. (2005).Determinants of consumer behavior related to organic foods. AMBIO: A Journal of the Human Environment, 34(4), 352-359.

  • Singh, S. (2003). Marketing of organic produce and minor forest produce, chairman’s report on theme 1 of the 17th annual conference of the Indian society of agricultural marketing (ISAM). Indian Journal of Agricultural Marketing, 17(3), 77-83.

  • Sivathanu. (2015). Factors affecting consumer preference towards the organic food purchases. Indian Journal of Science and Technology, 8(33), 1-6.

  • Soler, F., Gil, J. M., & Sanchez, M. (2002). Consumers’ acceptability of organic food in Spain: results from an experimental auction market. British Food Journal, 104(8), 670-687.

  • Squires, L., Juric, B., & Bettina Cornwell, T. (2001). Level of market development and intensity of organic food consumption: Cross-cultural study of Danish and New Zealand consumers. Journal of Consumer Marketing,18(5), 392-409.

  • Storstad, O., & Bjorkhaug, H. (2003). Foundations of production and consumption of organic food in Norway: Common attitudes among farmers and consumers. Agriculture and Human Values, 20, 151-163.

  • Suganya, S., & Aravinth, S. (2014). Consumers’ awareness and attitude towards organic foods. Journal of International Academic Research for Multidisciplinary,1(12), 738-745.

  • Suh, B. W., Eves, A., & Lumbers, M. (2012). Consumers’ attitude and understanding of organic food: The case of South Korea. Journal of Foodservice Business Research, 15(1), 49-63.

  • Tallontire, A. (2000). Partnerships in fair trade: Reflections from a case study of Cafedirect. Development in Practice, 10(2), 166-177.

  • Tandon, A., Dhir, A., Kaur, P., Kushwah, S., & Salo, J. (2020). Why do people buy organic food? The moderating role of environmental concerns and trust. Journal of Retailing and Consumer Services, 57,

  • Tandon, A., Dhir, A., Kaur, P., Kushwah, S., & Salo, J. (2020a). Behavioral reasoning perspectives on organic food purchase. Appetite, 154(2020).

  • Tarkiainen, A., & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal, 107(11), 808-822.

  • Thøgersen, J., Jørgensen, A. K., & Sandager, S. (2012). Consumer decision making regarding a “green” everyday product. Psychology & Marketing, 29(4),187-197.

  • Torjusen, H., Lieblein, G., Wandel, M., & Francis, C. A. (2001). Food system orientation and quality perception among consumers and producers of organic food in Hedmark county, Norway. Food Quality and Preference, 12(3), 207-216.

  • Tregear, A., Dent, J. B., & McGregor, M. J. (1994). The demand for organically grown produce. British Food Journal, 96(4), 21-25.

  • Trewavas, A. (2004). A critical assessment of organic farming-and-food assertions with particular respect to the UK and the potential environmental benefits of notill agriculture. Crop Protection, 23(9), 757-781.

  • Tsakiridou, E., Boutsouki, C., Zotos, Y., & Mattas, K. (2008). Attitudes and behaviour towards organic products: An exploratory study. International Journal of Retail & Distribution Management, 36(2), 158-175.

  • Tsakiridou, E., Boutsouki, C., Zotos, Y., & Mattas, K., (2007). Attitudes and behavior towards organic products: An exploratory study. International Journal of Retail & Distribution Management, 36(2), 158-175.

  • Tsakiridou, E., Mattas, K., & Tzimitra- Kalogianni, I. (2006). The influence of consumer characteristics and attitudes on the demand for organic olive oil. Journal of International Food & Agribusiness Marketing, 18(3- 4), 23-31.

  • Umali-Deininger, D., & Sur, M. (2007). Food safety in a globalizing world: Opportunities and challenges for India. Agricultural Economics, 37, 135-147.

  • Umamaheshwari, M., & Chandrasekar, D. (2015). A study on consumer perception and attitude towards organic products with reference to western districts of Tamil Nadu - An approach. Indian Journal of Applied Research, 5(4), 382-383.

  • Uusitalo, O., & Oksanen, R. (2004). Ethical consumerism: A view from Finland. International Journal of Consumer Studies, 28(3), 214-221.

  • Van Doorn, J., & Verhoef, P. C. (2015). Drivers of and barriers to organic purchase behavior. Journal of Retailing, 91(3), 436-450.

  • Verhoef, P. C., (2005). Explaining purchase of organic meat by Dutch consumers. European Review of Agricultural Economics, 32(2), 245-267.

  • Vermeir, I., & Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer attitudebehavioral intention gap. Journal of Agricultural and Environmental Ethics, 19(2), 169-194.

  • Vindigni, G., Janssen, M. A., & Jager, W. (2002). Organic food consumption: A multi-theoretical framework of consumer decision-making. British Food Journal, 104(8/9), 624-642.

  • Vukasovic, T. (2015). Attitudes towards organic fruits and vegetables. Agricultural Economics Review, 16(1),20-34.

  • Widjajanto, D. W., & Miyauchi, N. (2002). Organic farming and its prospect in Indonesia. Bulletin of Fact Agriculture, 52, 57-62.

  • Wirth, F., Stanton, J., & Wiley, J. (2011). The relative importance of search versus credence product attributes: Organic and locally grown. Agricultural and Resource Economics Review, 40(1), 48-62.

  • Yadav, R., & Pathak, G. S. (2016). Intention to purchase organic food among young consumers: Evidences from a developing nation. Appetite, 96, 122-128.

  • Yee, C. J., San, N. C., & Khoon, C. H. (2011). Customers’ perceived quality, perceived value, and perceived risk towards purchase decision. American Journal of Economics and Business Administration, 3, 47-57.

  • Yee, W. M. S., Yeung, R. M. W., & Morris J. (2005). Food safety: Building consumer trust in livestock farmers for potential purchase behaviour. British Food Journal, 107(10/11), 841-854.

  • Zagata, L. (2012). Consumers’ beliefs and behavioural intentions towards organic food: Evidence from the Czech Republic. Appetite, 59(1), 81-89.

  • Zakowska-Biemans, S. (2011). Polish consumer food choices and beliefs about organic food. British Food

  • Journal, 113(1), 122-137.

  • Zander, K., & Hamm, U. (2010). Consumer preferences for additional ethical attributes of organic food. Food Quality and Preference, 21, 495-503.

  • Zanoli, R., & Naspetti, S. (2002). Consumer motivations in the purchase of organic food: A means-end approach. British Food Journal, 104(8), 643-653.

  • Zeng, Y. C., Xia, W., & Huang, B. (2007). Consumers’ attitudes and willingness to pay for safe food in China.Journal of Agri-technical Economics, 23(1), 38-42.

  • Zhang, D. D., Zu, S. Z., & Han, B. H. (2009). Inorganicorganic hybrid porous materials based on graphite oxide sheets. Carbon, 47(13), 2993-3000.

  • Zhao, X., Chambers, E., Matta, Z., Loughin, T., & Carey, E. (2007). Consumer sensory analysis of organically and conventionally grown vegetables. Journal of Food Science, 72(2), 87-91.


Abstract Views: 132

PDF Views: 0




  • A Study of Key Factors Driving Consumers’ Intention to Purchase Organic Food Products: A Conceptual Framework

Abstract Views: 132  |  PDF Views: 0

Authors

Cherukuri Jayasankaraprasad
Senior Assistant Professor (Marketing), Department of Business Management, Krishna University (State Govt. of A.P.), Machilipatnam, Andhra Pradesh, India

Abstract


The domestic as well as global organic food market is experiencing a massive growth in recent years because of its multiple health benefits. Several studies focused on consumer perceptions towards organic food products in different contexts. However, in spite of the emergence of studies on this topic, the information about the key factors driving consumer intention to purchase, as well as their actual purchase behaviour, is still scarce. The aim of this research is to explore the key drivers of purchase intentions of organic food products, and develop a conceptual framework based on personal characteristics, motives, perceptions, subjective knowledge, reference groups, attitudes, perceived behavioural control, purchase intention, and actual buying behaviour. This extensive literature review has analysed thee top-quality poll of papers published in the past two decades. As a result, it contributes to a better understanding of this focal phenomenon by identifying the key drivers of consumers’ intention to purchase organic food products. Furthermore, future research directions are provided, in order to extend the existing knowledge of consumer behaviour towards organic food products.

Keywords


Organic Food, Personal Characteristics, Perception, Motives, Subjective Knowledge, Reference Group, Attitude, Perceived Behavioural Control, Buying Intention, India

References