A Study on Mutual Fund Investor’s Behaviour with Specific Reference to Akola

Mutual funds have emerged as an important segment of financial markets and have delivered value to the investors. Mutual funds investment is not very much risky as compared to investment in stock market. Indian mutual fund industry provides reasonable options for an ordinary man to invest in the share market. The surplus of schemes provides variety of options to suit the individual objective whatever their age, financial position, risk tolerance, and return expectations. Important outcome of the study is investor's fund selection varies as per age and villages not affected by education level and occupation. The factors that make impact on decision making are past performance and reputation of fund, withdrawal facility and company services. Investors are overconfident in term that they have selected best scheme. Investor acknowledges gains are due to better result of investing companies and losses are the effect of incorrect information provided by the friends. As of now big challenge for the mutual fund industry is on investor awareness and to spread further to the semi-urban and rural areas.