International Journal of Marketing and Business Communication

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A Comparative Study of Online and Offline Shopping in Haryana


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1 Research Scholar, Department of Economics, Maharshi Dayanand University, Rohtak, Haryana, India
     

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E-commerce refers to the trading of goods and services through digital mode. B2C (Business-to-consumer) or online shopping is a major part of E-commerce. It is found that there is an increasing trend in online shopping. Increase in online shopping is because of time-saving element, easy payment methods and availability of varieties of products. Increasing use of smartphones has made it easy for customers to shop online in a developing nation like India. In India, however, people consider offline shopping more satisfactory yet have started using the Internet to buy goods and services online. That’s why, there is a need to analyse the reasons behind this contradictory behaviour of customers. The present study is based on primary and secondary information which shows the status of online shopping in Haryana (India). It also compares both shopping methods: online and offline. It was found, in this study, that people in Haryana use both methods of shopping but still prefer offline shopping.

Keywords

E-Commerce, Online Shopping, Consumer Satisfaction.
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  • Kothari, P. P., & Maindargi, S. S. (2016). A study on customers attitude towards online shopping in India and its impact: With special reference to Solapur city. International Journal of Advance Research, Ideas and Innovations in Technology, 2(6), 1-10.

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  • A Comparative Study of Online and Offline Shopping in Haryana

Abstract Views: 677  |  PDF Views: 3

Authors

Devender Kumar
Research Scholar, Department of Economics, Maharshi Dayanand University, Rohtak, Haryana, India
Kirti Khurana
Research Scholar, Department of Economics, Maharshi Dayanand University, Rohtak, Haryana, India

Abstract


E-commerce refers to the trading of goods and services through digital mode. B2C (Business-to-consumer) or online shopping is a major part of E-commerce. It is found that there is an increasing trend in online shopping. Increase in online shopping is because of time-saving element, easy payment methods and availability of varieties of products. Increasing use of smartphones has made it easy for customers to shop online in a developing nation like India. In India, however, people consider offline shopping more satisfactory yet have started using the Internet to buy goods and services online. That’s why, there is a need to analyse the reasons behind this contradictory behaviour of customers. The present study is based on primary and secondary information which shows the status of online shopping in Haryana (India). It also compares both shopping methods: online and offline. It was found, in this study, that people in Haryana use both methods of shopping but still prefer offline shopping.

Keywords


E-Commerce, Online Shopping, Consumer Satisfaction.

References