Table of Contents
Vol 5, No 2 (2016)
Open Access
Subscription Access
Articles
| Exploring Service Quality Perceptions of Online Shoppers:Evidence from India | ||
| Vibhava Srivastava | ||
| Vol 5, No 2 (2016), Pagination: 1-5 | ||
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Abstract Views: 314 | PDF Views: 1 | |
| A Study on the Role of Materialism in Triggering Conspicuous Consumption among Emigrants from Kerala | ||
| Daly Paulose | ||
| Vol 5, No 2 (2016), Pagination: 6-19 | ||
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Abstract Views: 481 | PDF Views: 0 | |
| Reciprocal Effects of Brand Extension on Brand Equity:A Literature Review | ||
| Richa Joshi, Rajan Yadav | ||
| Vol 5, No 2 (2016), Pagination: 20-28 | ||
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Abstract Views: 457 | PDF Views: 0 | |
| Self-Image Congruence of Motorcycle Brands – A Correspondence Analysis Purview | ||
| Pranav M. Sol, Hareesh N. Ramanathan | ||
| Vol 5, No 2 (2016), Pagination: 29-36 | ||
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Abstract Views: 267 | PDF Views: 0 | |
| A Study on the Impact of Visual Merchandising on Impulse Purchase in Apparel Retail Stores | ||
| Mihir Dash, L. Akshaya | ||
| Vol 5, No 2 (2016), Pagination: 37-44 | ||
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Abstract Views: 577 | PDF Views: 0 | |