Table of Contents
Vol 5, No 4 (2016)
Open Access
Subscription Access
Articles
| Visual Rhetorical Figures in Canadian Advertising:Differences between Anglophone and Francophone Consumer Magazines | ||
| Erhard Lick | ||
| Vol 5, No 4 (2016), Pagination: 1-15 | ||
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Abstract Views: 314 | PDF Views: 1 | |
| Synchronising Marketing Performance Measurement Indicators with Corporate Strategy:A Conceptual Framework | ||
| Shivaji Banerjee, Shaunak Roy | ||
| Vol 5, No 4 (2016), Pagination: 16-23 | ||
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Abstract Views: 303 | PDF Views: 1 | |
| Advertisements, Asymmetric Information and Unfair Trade Practices in India | ||
| Ganesan Thangadurai, Muthusamy Sabesh Manikandan | ||
| Vol 5, No 4 (2016), Pagination: 24-34 | ||
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Abstract Views: 396 | PDF Views: 0 | |
| Effect of Digital Advertising and Marketing on Consumers Attitude in Automobile Sector | ||
| Kunal, Sandeep Nath Sahdeo, Abhaya Ranjan Srivastava | ||
| Vol 5, No 4 (2016), Pagination: 35-43 | ||
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Abstract Views: 364 | PDF Views: 0 | |
| The Impact of CSR on Consumer Behaviour in Ahmedabad City | ||
| Shweta Nirvesh Mehta | ||
| Vol 5, No 4 (2016), Pagination: 44-50 | ||
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Abstract Views: 338 | PDF Views: 0 | |