Table of Contents
Vol 9, No 3&4 (2020)
Open Access
Subscription Access
Articles
| A Study of Colours in a Brand’s Logo and Brand Image in the Indian Sports Shoes Industry | ||
| Vishal Kamra, Rhea Sabharwal | ||
| Vol 9, No 3&4 (2020), Pagination: 1-13 | ||
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Abstract Views: 202 | PDF Views: 0 | |
| Green Consumption: A Study of Buying Behaviour towards Herbal Products | ||
| Vishal Gupta | ||
| Vol 9, No 3&4 (2020), Pagination: 14-20 | ||
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Abstract Views: 145 | PDF Views: 0 | |
| Role of Online Marketing in University Admissions: Indian Students’ Perspective | ||
| Shraddha Mishra, Rachna Madaan | ||
| Vol 9, No 3&4 (2020), Pagination: 21-32 | ||
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Abstract Views: 198 | PDF Views: 0 | |
| Clustering, Targeting and Exploring Moderation in Intention-Purchase Behaviour among GIC Customers | ||
| Ashok Kumar, Neetu Andotra | ||
| Vol 9, No 3&4 (2020), Pagination: 33-41 | ||
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Abstract Views: 163 | PDF Views: 0 | |