Table of Contents
Vol 2, No 2 (2013)
Open Access
Subscription Access
Articles
| Auditing Communication Satisfaction among Banking Professionals: An Approach to Managing Workplace Communication | ||
| Sweta Saurabh, Tuhin Chattopadhyay | ||
| Vol 2, No 2 (2013), Pagination: 1-9 | ||
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| A New Domain for Advertising: A Content Analysis of Website Names | ||
| Susan Myers | ||
| Vol 2, No 2 (2013), Pagination: 10-23 | ||
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| An Empirical Study of Effectiveness of Product Placement in Hindi Movies Compare to Television Shows | ||
| Hirenkumar Jayantkumar Patel, Avani Chauhan | ||
| Vol 2, No 2 (2013), Pagination: 24-31 | ||
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| Influence of Children on Family Purchase Decisions in Urban India: An Exploratory Study | ||
| Adya Sharma, Vandana Sonwaney | ||
| Vol 2, No 2 (2013), Pagination: 32-43 | ||
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| Buyers' Perception of Important Retail Store Attributes in Indian Traditional Grocery Setting | ||
| Harsh Sharma, Viabhav Lowalekar, Rajnish Jain | ||
| Vol 2, No 2 (2013), Pagination: 44-52 | ||
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Abstract Views: 548 | PDF Views: 0 | |
| Impact of Celebrity Endorsement on Children through TV Advertisements | ||
| Vikas Saraf | ||
| Vol 2, No 2 (2013), Pagination: 53-64 | ||
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Abstract Views: 848 | PDF Views: 0 | |
| A Study of Exhibitor Firms at a Tourism Trade Show | ||
| Shobha Menon, Manoj Edward | ||
| Vol 2, No 2 (2013), Pagination: 65-73 | ||
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Abstract Views: 788 | PDF Views: 0 | |