Table of Contents
Vol 1, No 2 (2012)
Open Access
Subscription Access
Articles
| Policy Regulation of Advertising to Children | ||
| Akhter Ali, D.K. Batra, N. Ravichandran | ||
| Vol 1, No 2 (2012), Pagination: 1-12 | ||
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Abstract Views: 390 | PDF Views: 2 | |
| Manifest Branding Strategy: A Case of FMCG Companies in India | ||
| Balgopal Singh | ||
| Vol 1, No 2 (2012), Pagination: 13-20 | ||
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Abstract Views: 315 | PDF Views: 2 | |
| Assessing the Gender Influence on Perception of Service Quality: A Study of Shop-in-shop in India | ||
| Samridhi Tanwar, Neeraj Kaushik, V.K. Kaushik | ||
| Vol 1, No 2 (2012), Pagination: 21-27 | ||
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Abstract Views: 403 | PDF Views: 0 | |
| Pilgrimage Tourism: An Empirical Study of Pilgrims' Behaviour in North India | ||
| Padmini Tomer, R.S. Arora | ||
| Vol 1, No 2 (2012), Pagination: 28-35 | ||
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Abstract Views: 538 | PDF Views: 0 | |
| The Strategic Application of Internal Marketing: An Investigation of Indian Banking | ||
| Rama Mohan Prakash | ||
| Vol 1, No 2 (2012), Pagination: 36-45 | ||
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Abstract Views: 349 | PDF Views: 0 | |
| Influence of Advertisements on Consumer Behavior - An Empirical Study | ||
| K. Rama Mohan Rao, Uppu Venkata Adinarayana Rao | ||
| Vol 1, No 2 (2012), Pagination: 46-51 | ||
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Abstract Views: 434 | PDF Views: 0 | |
| Role of E-media in Decision Making Process: An Empirical Study with Special Reference to Urban Youth in India | ||
| Urvashi Makkar | ||
| Vol 1, No 2 (2012), Pagination: 52-60 | ||
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Abstract Views: 379 | PDF Views: 0 | |