Table of Contents
Vol 2, No 4 (2013)
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Articles
A Literature Review on Demand Models in Retail Assortment Planning | ||
Alok Kumar Singh, Rohit Kapoor | ||
Vol 2, No 4 (2013), Pagination: 1-11 | ||
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Abstract Views: 858 | PDF Views: 0 |
A Study on Cause and Product Importance of Cause-Related Marketing Campaign | ||
Kota Neel Mani Kanta, P. Srivalli | ||
Vol 2, No 4 (2013), Pagination: 12-19 | ||
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Abstract Views: 674 | PDF Views: 0 |
Matching of Different Attributes for Successful Manufacturing and Sales Management: a Strategic Relationship Approach | ||
Md. Borak Ali, Md. Rokonuzzaman | ||
Vol 2, No 4 (2013), Pagination: 20-29 | ||
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Abstract Views: 337 | PDF Views: 0 |
Organisational Service Orientation Influencing Contact Employee and Customer Responses | ||
Mushtaq Ahmed Siddiqi | ||
Vol 2, No 4 (2013), Pagination: 30-40 | ||
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Abstract Views: 415 | PDF Views: 0 |
A Comparative Study of Online Shopping Behaviour: Effects of Perceived Risks and Benefits | ||
Sajid Nazir Wani, Sheeba Malik | ||
Vol 2, No 4 (2013), Pagination: 41-55 | ||
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Abstract Views: 2013 | PDF Views: 0 |
Determinants of Consumer Involvement: A Quantitative Analysis of Laptop Purchase | ||
Sapna Solanki | ||
Vol 2, No 4 (2013), Pagination: 56-60 | ||
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Abstract Views: 380 | PDF Views: 2 |
Child Psychology at Advertisements and Theory of Visual Constructivism | ||
Ramesh Babu Kakumanu | ||
Vol 2, No 4 (2013), Pagination: 61-65 | ||
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Abstract Views: 304 | PDF Views: 0 |