Table of Contents
Vol 2, No 4 (2013)
Open Access
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Articles
| A Literature Review on Demand Models in Retail Assortment Planning | ||
| Alok Kumar Singh, Rohit Kapoor | ||
| Vol 2, No 4 (2013), Pagination: 1-11 | ||
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Abstract Views: 894 | PDF Views: 0 | |
| A Study on Cause and Product Importance of Cause-Related Marketing Campaign | ||
| Kota Neel Mani Kanta, P. Srivalli | ||
| Vol 2, No 4 (2013), Pagination: 12-19 | ||
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Abstract Views: 716 | PDF Views: 0 | |
| Matching of Different Attributes for Successful Manufacturing and Sales Management: a Strategic Relationship Approach | ||
| Md. Borak Ali, Md. Rokonuzzaman | ||
| Vol 2, No 4 (2013), Pagination: 20-29 | ||
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Abstract Views: 369 | PDF Views: 0 | |
| Organisational Service Orientation Influencing Contact Employee and Customer Responses | ||
| Mushtaq Ahmed Siddiqi | ||
| Vol 2, No 4 (2013), Pagination: 30-40 | ||
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Abstract Views: 443 | PDF Views: 0 | |
| A Comparative Study of Online Shopping Behaviour: Effects of Perceived Risks and Benefits | ||
| Sajid Nazir Wani, Sheeba Malik | ||
| Vol 2, No 4 (2013), Pagination: 41-55 | ||
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Abstract Views: 2061 | PDF Views: 0 | |
| Determinants of Consumer Involvement: A Quantitative Analysis of Laptop Purchase | ||
| Sapna Solanki | ||
| Vol 2, No 4 (2013), Pagination: 56-60 | ||
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Abstract Views: 413 | PDF Views: 2 | |
| Child Psychology at Advertisements and Theory of Visual Constructivism | ||
| Ramesh Babu Kakumanu | ||
| Vol 2, No 4 (2013), Pagination: 61-65 | ||
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Abstract Views: 336 | PDF Views: 0 | |