Table of Contents
Vol 3, No 3&4 (2014)
Open Access
Subscription Access
Articles
| Evaluation of Customers' Expectation-Perception Score on Service Quality in Life Insurance Corporation of India | ||
| Partha Sarathi Choudhuri, Bivraj Bhusan Parida | ||
| Vol 3, No 3&4 (2014), Pagination: 1-12 | ||
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Abstract Views: 395 | PDF Views: 2 | |
| Active Empathic Listening as a Tool for Better Communication | ||
| Archana Shrivastava | ||
| Vol 3, No 3&4 (2014), Pagination: 13-18 | ||
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Abstract Views: 822 | PDF Views: 2 | |
| Retail Quality and Relationship Quality: Gender Based Perspective in Retail | ||
| Ekta Duggal, Harsh V. Verma | ||
| Vol 3, No 3&4 (2014), Pagination: 19-32 | ||
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Abstract Views: 408 | PDF Views: 4 | |
| Understanding the Role of Competing Schema for Corporate Social Responsibility Initiatives | ||
| Yoon-Joo Lee, Leigh Anne Howard | ||
| Vol 3, No 3&4 (2014), Pagination: 33-46 | ||
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Abstract Views: 384 | PDF Views: 2 | |
| Determinants of Service Excellence in Online Shopping: An Empirical Investigation | ||
| Balgopal Singh, Abhinav Nigam | ||
| Vol 3, No 3&4 (2014), Pagination: 47-56 | ||
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Abstract Views: 505 | PDF Views: 2 | |
| Branding Practices & Market Analysis of Knitwear Industry- An Empirical Study of Ludhiana Cluster | ||
| Sanjeev Sharma | ||
| Vol 3, No 3&4 (2014), Pagination: 57-65 | ||
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Abstract Views: 494 | PDF Views: 2 | |
| The Effectiveness of the Sports Marketing Strategies Used by Zimbabwean Collegiate Sports Federations | ||
| Lysias Tapiwanashe Charumbira | ||
| Vol 3, No 3&4 (2014), Pagination: 66-75 | ||
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Abstract Views: 357 | PDF Views: 2 | |
| Consumers' Perceptions and Behaviour About Brands: Effect of Complaint Resolutions on Social Media | ||
| Ashwini K. Awasthi, Madhura Kane | ||
| Vol 3, No 3&4 (2014), Pagination: 76-80 | ||
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Abstract Views: 513 | PDF Views: 2 | |
| Establishing and Allocating the Marketing Communications Budget in Indian Organisations | ||
| Mihir Dash, Krishna K. Havaldar, Jacob Alexander | ||
| Vol 3, No 3&4 (2014), Pagination: 81-87 | ||
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Abstract Views: 533 | PDF Views: 3 | |