Table of Contents
Vol 4, No 2 (2015)
Open Access
Subscription Access
Articles
| Emotional Determinants of Retail Customer Experience | ||
| Shilpa Bagdare | ||
| Vol 4, No 2 (2015), Pagination: 9-16 | ||
ABSTRACT |
PDF
|
Abstract Views: 287 | PDF Views: 0 | |
| Mobile Advertising Effectiveness on Gen Y’s Attitude and Purchase Intentions | ||
| Jay Prakash Trivedi | ||
| Vol 4, No 2 (2015), Pagination: 17-30 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 318 | PDF Views: 0 | |
| Advertisements of Soft Drinks Brands – Impact on Telangana Soft Drink Consumers Preferences | ||
| Ramesh Babu Kakumanu | ||
| Vol 4, No 2 (2015), Pagination: 31-39 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 576 | PDF Views: 0 | |
| Impact of Host Country Culture on Glocalisation of Corporate Websites | ||
| Purva Kansal | ||
| Vol 4, No 2 (2015), Pagination: 40-52 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 332 | PDF Views: 0 | |
| Understanding Physicians’ Internet Adoption Pattern: A Hybrid Approach for Pharmaceutical Marketing | ||
| Avadhut Patwardhan, Neeraj Pandey, S. M. Dhume | ||
| Vol 4, No 2 (2015), Pagination: 53-69 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 266 | PDF Views: 0 | |