Indian Journal of Marketing

Indian Journal of Marketing

Publisher: Associated Management Consultants Pvt. Ltd.
Editor: Satya Gilani
Online ISSN: , Print ISSN: 0973-8703
Frequency: Monthly


Indian Journal of Marketing (indexed in Scopus, Indexed in ABDC Journal Quality List (Rating : C)) is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

Table of Contents

Vol 53, No 11 (2023)


Purchase of Unit Linked Life Insurance Policies: The Role of Agents’ Relationship-Selling Behavior
Savitha Basri, Ankitha Shetty
DOI: 10.17010/ijom/2023/v53/i11/170842 ,  Vol 53, No 11 (2023), Pagination: 8-22
ABSTRACT |  PDF     Abstract Views: 165  |  PDF Views: 1
Effect of Negative Customer Experience and Negative Confirmation on Electronic - Word of Mouth : A Case of Food Delivery Apps in India
Pardeep Bawa Sharma, Rasna Pathak, Diksha Ahuja
DOI: 10.17010/ijom/2023/v53/i11/170523 ,  Vol 53, No 11 (2023), Pagination: 23-40
ABSTRACT |  PDF     Abstract Views: 127  |  PDF Views: 1
Examining Online Grocery Purchase Intentions through an Extended TAM Framework : A Mediation Analysis Approach
Kala Mahadevan, Krunal K. Punjani, Sujata Joshi
DOI: 10.17010/ijom/2023/v53/i11/170597 ,  Vol 53, No 11 (2023), Pagination: 41-57
ABSTRACT |  PDF     Abstract Views: 143  |  PDF Views: 2
Strategies for Channelizing Women Artisans as Entrepreneurs and Marketing of Handicraft Products : An Empirical Study
Uma Shankar Yadav, Ravindra Tripathi, Mano Ashish Tripathi, Parmod Kumar
DOI: 10.17010/ijom/2023/v53/i11/173317 ,  Vol 53, No 11 (2023), Pagination: 58-75
ABSTRACT |  PDF     Abstract Views: 170  |  PDF Views: 1