Indian Journal of Marketing




Indian Journal of Marketing

Publisher: Associated Management Consultants Pvt. Ltd.
Editor: Satya Gilani
Online ISSN: , Print ISSN: 0973-8703
Frequency: Monthly

Description:

Indian Journal of Marketing (indexed in Scopus, Indexed in ABDC Journal Quality List (Rating : C)) is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.

Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.

Table of Contents

Vol 52, No 9 (2022)

Articles

Exploring the Nexus among Internet Banking Service Quality, Customer Satisfaction, Age, and Gender : A Developing Country Perspective during COVID-19
Meha Joshi, Richa Dabas
DOI: 10.17010/ijom/2022/v52/i9/171982 ,  Vol 52, No 9 (2022), Pagination: 8-25
ABSTRACT |  PDF     Abstract Views: 114  |  PDF Views: 0
Perceiving the Consumer’s Desire and Transforming it into a Business Model : A Case Study of Morning Fresh, India’s No. 1 Hangover Cure & Detox Drink
Akshat Jain
DOI: 10.17010/ijom/2022/v52/i9/171983 ,  Vol 52, No 9 (2022), Pagination: 26-42
ABSTRACT |  PDF     Abstract Views: 18  |  PDF Views: 0
Acceptance of Mobile Apps among Bottom of Pyramid Customers of Urban Areas
Pooja Sehgal Tabeck, Anurupa B. Singh
DOI: 10.17010/ijom/2022/v52/i9/171984 ,  Vol 52, No 9 (2022), Pagination: 43-58
ABSTRACT |  PDF     Abstract Views: 12  |  PDF Views: 0