Vol 53, No 11 (2023)

Table of Contents

Vol 53, No 11 (2023)

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Articles

Purchase of Unit Linked Life Insurance Policies: The Role of Agents’ Relationship-Selling Behavior
Savitha Basri, Ankitha Shetty
DOI:10.17010/ijom/2023/v53/i11/170842 ,  Vol 53, No 11 (2023), Pagination: 8-22
ABSTRACT |  PDF     Abstract Views: 135  |  PDF Views: 1
Effect of Negative Customer Experience and Negative Confirmation on Electronic - Word of Mouth : A Case of Food Delivery Apps in India
Pardeep Bawa Sharma, Rasna Pathak, Diksha Ahuja
DOI:10.17010/ijom/2023/v53/i11/170523 ,  Vol 53, No 11 (2023), Pagination: 23-40
ABSTRACT |  PDF     Abstract Views: 98  |  PDF Views: 1
Examining Online Grocery Purchase Intentions through an Extended TAM Framework : A Mediation Analysis Approach
Kala Mahadevan, Krunal K. Punjani, Sujata Joshi
DOI:10.17010/ijom/2023/v53/i11/170597 ,  Vol 53, No 11 (2023), Pagination: 41-57
ABSTRACT |  PDF     Abstract Views: 116  |  PDF Views: 2
Strategies for Channelizing Women Artisans as Entrepreneurs and Marketing of Handicraft Products : An Empirical Study
Uma Shankar Yadav, Ravindra Tripathi, Mano Ashish Tripathi, Parmod Kumar
DOI:10.17010/ijom/2023/v53/i11/173317 ,  Vol 53, No 11 (2023), Pagination: 58-75
ABSTRACT |  PDF     Abstract Views: 127  |  PDF Views: 1