Consumer Behaviour and Awareness with Special Reference to Edible Oil Users - A Study

Edible oils, as an important item of consumption, have rightly acquired considerable importance all these days. Being an essential food item for general populace, its importance can be gauged from the fact that it is used all over the world, as a major source of Nutrition for the human beings. Oils are used in the form of raw oils, refined and vanaspathi constituting 15 to 20 per cent of the consumers monthly budget. In this context the productivity of edible oil has assumed vital relevance to the economy of the world in general and the country's economy like India in particular. Besides, oil industry has become a major organized sector with over 100 units in operation all over the country providing direct or indirect employment to over a million people.