Marketing Cost of Banana in Theni District, Tamilnadu

Banana being a highly perishable fruit is to be marketed within a short span of time. Therefore, a systematic package of practices in banana production will greatly improve productivity and enable the growers to reap maximum benefit. Similarly a well-organised marketing system for banana will give a suitable reward to people actually participating in the system.
Marketing cost is the cost incurred in cleaning, packing, transporting and other incidental charges paid in marketing the produce. It is the actual expenses incurred in bringing goods and services from the producer to the consumer. The marketing cost is a vital factor in determining the profitability of the banana growers and middlemen.