Indian Journal of Marketing

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Bancassurance in India: An Alternative Channel of Insurance Distribution


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Bancassurance is the distribution of Insurance products through the bank's distribution channel. It is a phenomenon wherein insurance products are offered through the distribution channels of the banking services along with a complete range of banking and investment products and services. This paper examines the relevance of bancassurance in Indian context and makes a SWOT analysis of the same as an alternative channel of insurance distribution.
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  • Bancassurance in India: An Alternative Channel of Insurance Distribution

Abstract Views: 144  | 

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Abstract


Bancassurance is the distribution of Insurance products through the bank's distribution channel. It is a phenomenon wherein insurance products are offered through the distribution channels of the banking services along with a complete range of banking and investment products and services. This paper examines the relevance of bancassurance in Indian context and makes a SWOT analysis of the same as an alternative channel of insurance distribution.