Indian Journal of Marketing

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Women Investors' Perception Towards Investment-An Empirical Study


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The hand that rocks the cradle rules the world's is a popular saying about women. Savings is a habit specially embodied to women. Even in the past, when women mainly depend on their spouse income, they used to save to meet emergencies as well as for future activities. In those days, women did not have any awareness about various investment outlets. But as time passed, the scenario has totally changed.
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Abstract Views: 151




  • Women Investors' Perception Towards Investment-An Empirical Study

Abstract Views: 151  | 

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Abstract


The hand that rocks the cradle rules the world's is a popular saying about women. Savings is a habit specially embodied to women. Even in the past, when women mainly depend on their spouse income, they used to save to meet emergencies as well as for future activities. In those days, women did not have any awareness about various investment outlets. But as time passed, the scenario has totally changed.