Indian Journal of Marketing

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Market Research in Distribution Network Analysis of Cement Industry in Tamil Nadu


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Cement is one of the basic important and powerful, raw materials used in the construction of a variety of structures like dams, roads, bridges, storage tanks, flyovers, towers, multistoried buildings etc., It has a variety of applications like hollow-bricks, solid bricks, precuts door and frames, pipes, asbestos, cement sheets, concreting, plastering and other pre-cast and pre-stressed elements etc.
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  • Market Research in Distribution Network Analysis of Cement Industry in Tamil Nadu

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Abstract


Cement is one of the basic important and powerful, raw materials used in the construction of a variety of structures like dams, roads, bridges, storage tanks, flyovers, towers, multistoried buildings etc., It has a variety of applications like hollow-bricks, solid bricks, precuts door and frames, pipes, asbestos, cement sheets, concreting, plastering and other pre-cast and pre-stressed elements etc.